Students and entrepreneurs from institutes and organizations around the UAE can take part in the competition as individual or teams

The proposed concept must qualify as an iconic tourism attraction for the Emirate of Ras Al Khaimah

Ras Al Khaimah: Ras Al Khaimah Tourism Development authority (RAKTDA) today announced the launch of an exciting product concept creation competition, inviting participants from institutes and organizations across the country to submit their creative designs for the Emirate’s next iconic adventure attraction on Jebel Jais, the UAE’s highest mountain peak, giving them the chance to win an outstanding AED 100,000 prize.

The competition is open to participants of institutes and organizations from across the UAE and Ras Al Khaimah in particular. Using Jebel Jais as the location, Ras Al Khaimah Tourism Development Authority is giving the various institutes and organizations free design reign, accepting paintings, sketches, photography, digital imaging, and any other form of graphical representation to illustrate their vision.

Bearing in mind the significance of the attraction, the design must enhance the touristic appeal of the landmark, while highlighting local culture and heritage. In addition to this, given the digitally driven tourism market, the participant pitches should inspire visitors to share their experiences across social media accounts. Finally, aligned with the efforts invested by the Emirate of Ras Al Khaimah in moving towards greener operations, the attraction must be sustainable in nature.

Jebel Jais forms an ideal location due to its popularity and because its already home to many of the Emirate’s key adventure attraction including the Jebel Jais Flight: The World’s Longest Zipline, the Jebel Jais Via Ferrata, Jebel Jais Viewing Deck Park and recently opened Jebel Jais Zipline Tour. Creative submissions will not only have to include unique elements, but also add to the existing adventure appeal of the mountain.

Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority shares, “Ras Al Khaimah is recognised as one of the fastest growing tourism destinations within the region, which can be attributed to the ongoing investments made into developing nature-based outdoor adventures centered around Jebel Jais. The positioning of the proposed product idea pitches, should highlight the Emirate’s diverse landscape, encompassing of lush mangrove trees, undulating terracotta desert and awe-inspiring vistas of the majestic Hajar mountains”.

“Through this competition, we want to give the youth of the UAE who want to share their passion and creativity, a say in the next anchor adventure attraction that will draw guests to the Emirate. We look forward to receiving all the submissions and gaining a new and fresh perspective into what the future of adventure tourism could look like on Jebel Jais”.

Participants can submit their nomination to by the 20th November 2019, to be considered and get a chance to win AED 100,000. The judging panel comprised of leaders of Tourism, Culture, Investment and Development authorities and entities will review all application, with the winner to be announced on 22nd December 2019.

For further information and details contact   

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About Ras Al Khaimah

Ras Al Khaimah (RAK) is the northernmost of the seven Emirates that make up the United Arab Emirates. It is known for its rich history, dating back 7,000 years, and diverse landscape, from 64km of pristine beaches, to terracotta deserts and an imposing mountain backdrop. The Emirate is home to the highest peak in the UAE, Jebel Jais, which features the world’s longest zip line, at almost 3km.

RAK is also centrally located at the modern crossroad between Europe and Asia, with one third of the world’s population within four hour’s flying time, making it an ideal location for businesses to expand into the UAE, the Middle East and Africa and beyond.

At the Emirate's economic heart lies several major companies and sectors - industrial (including RAK Rock and Stevin Rock’s quarries, RAK Ceramics and Julphar Pharmaceuticals); RAK Ports; RAK Economic Zone; banking via RAKBANK; RAK Gas and tourism. Supporting these industries is a modern infrastructure, state-of-the-art industrial areas and business parks and world-class hotels, facilities and attractions for tourists.

For the past decade, Ras Al Khaimah has been consistently rated ‘A’ by Fitch and Standard & Poor’s rating agencies and already the Emirate is home to more than 15,000 businesses from 100 countries representing over 50 industries. RAK Courts is also the second-fastest court in the world at enforcing contracts in commercial disputes.

To learn more about Ras Al Khaimah, visit us at:


About Ras Al Khaimah Tourism Development Authority (TDA)

The Ras Al Khaimah Tourism Development Authority (TDA) was established in May 2011 under the government of Ras Al Khaimah. In order to attract 1.5 million visitors by 2021, and 3 million visitors by 2025, the Ras Al Khaimah TDA aims to develop the Emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Ras Al Khaimah TDA has a government mandate to license, regulate and monitor the Emirate’s tourism and hospitality industry.

For further information, please contact:

Asda’a Burson Cohn & Wolfe
+971 (4) 4507600 

Noura Dabo
Public Relations Manager, RAKTDA 
+971 (0)7 204 4063

© Press Release 2019

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