Revolutionary Fitness Training Equipment made Famous by Celebrities now available in the UAE from Al Kamda
Dubai, United Arab Emirates: A revolutionary fitness and exercise machine whose benefits have been extolled by famous celebrities including Madonna and Heidi Klum is now available in the UAE.
The Power Plate - a series of "exercise vibration" products and accessories that has been hailed as a major breakthrough in personal development - is based upon the Acceleration Training programme first used by Soviet cosmonauts in the 1960s to counteract the bone and muscle degeneration caused by zero gravity.
Dutch Olympic Trainer Guus van der Meer, considered the "father of Acceleration Training" and the inventor of this new generation of Power Plate technology is visiting Dubai as part of a promotional tour for the lifestyle brand.
As part of the tour, van der Meer will be hosting a major launch event and attending a press conference.
"We see the Middle East as a major growth market for Power Plate, given the rising interest in fitness and wellness, and have been delighted so far by the response we have received," said van der Meer.
An extended range of Power Plate technology is now available through Al Kamda, one of the region's leading lifestyle companies.
Reg Cox, CEO, Al Kamda, said: "Al Kamda's mission is to impact the lifestyle of everyone who comes into contact with our products, and we see strong synergy between our approach and Power Plate's revolutionary fitness technology. Following on from this major re-launch, we are planning a strong push in the region's fitness, hospitality and home wellness sectors."
The platform on the Power Plate vibrates from 30 to 50 times a second while the user - who can stand, sit or lie on it - does a series of exercises.
According to the published scientific research, benefits range from an immediate improvement in blood circulation, to a variety of other measurable outcomes, such as increased muscle strength and flexibility, improved range of motion, decreased cellulite, reduced pain and soreness and faster recovery after workouts.
The UAE market offers a number of major potential markets for Power Plate products. The region is seeing huge growth in the number of fitness clubs in residential and commercial developments, as well as a rise in the number of spas and wellness centres in hotel complexes.
Equally, the boom in interest in sports like golf is creating major demand. The Power Plate is being deployed in professional football, baseball and basketball teams and universities around the world and is quickly finding its place in the golf community, evidenced through its use by professional golfers including Colin Montgomerie, Rocco Mediate and others.
Al Kamda works with some of the world's leading sports, fitness, design spa and lifestyle brands including Nautilus, Schwinn, Stairmaster, Bowflex, Startrac and Cleopatra.
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About Al Kamda
Al Kamda is a one stop provider of high end solutions in the areas of Health, Fitness, Sports and Leisure and Design. An ISO 9001:2000 certified company; Al Kamda General Trading provides quality products and services from top international suppliers as Nautilus, Schwinn, Stairmaster, Bowflex, Startrac and Cleopatra.
© Press Release 2007
