OpenWay Group, provider of the WAY4 payment processing software, is announcing a new multi-channel banking solution at the Cards and Payments Middle East conference and exhibition, to be held May 15-16 in Abu Dhabi. As a Gold Sponsor of the conference, the company is delivering a speech on major challenges and tips for driving businesses and bringing new payment experience to bank customers.
OpenWay's concept of a universal financial hypermarket is illustrated by WAY4 Multi-Channel Management, the solution which gained much attention at the recent World Cards and Payments Summit in Dubai. This time, demonstration of WAY4 mobile and Web banking, ATMs and self-service kiosks is set to take place in Abu Dhabi. At exhibition booth #29 the OpenWay team will demonstrate the new functionality in action and offer strategies to serve retail clients in the digital world.
As a result of global payment evolution, traditional banking channels are supplemented with new ones: bank applications on mobile phones and social networks and other popular resources. WAY4's strategy is to unify these and ATM, POS and Web banking in a powerful and personalised ecosystem, where the combination of simplicity and security stimulates the growth of an active client base. A new user gets easy registration on any channel, without visiting a bank, and is able to create an electronic wallet linked to any types of cards and accounts. Flexible integration with third-party systems ensures quick expansion of the range of available payments, transfers, and acceptance of a maximum number of financial instruments for payment. WAY4's centralized security engine prevents fraud on all transactions in real time.
OpenWay Group is an international software developer and is ranked as the leading vendor for tier 1 banks and payment processing companies. Cards and Payments Middle East is a global tradeshow with 13-year history. Over 500 banks visit the event annually in search of promising business concepts and innovative IT solutions.
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About OpenWay Group
(www.openwaygroup.com) is a recognized leader in software solutions for issuing and acquiring bankcards, payment processing, remote banking service and financial transaction routing (rated as "strong positive" by Gartner in 2009 and 2010.)*. The customer-centric WAY4 solution successfully operates in 110 banks, processing companies and telecoms in Europe, America, Asia, Africa, the Middle East, in Russia and the CIS.
WAY4 is a flexible processing platform for all types of bankcards, deposits, credits, current accounts, mobile money and other financial products; payment gateways, for building virtual banks with a wide range of financial services, targeted marketing campaigns and cross-sales in ATM networks, kiosks, through the Internet, mobile phones and other channels.
Based on open platform clusters, WAY4 works 24x7 and scales from compact to high-end systems supporting more than 3000 TPS and 150 million cards.
WAY4 is certified by MasterCard, Visa, AMEX, Diners Club, JCB, CUP and PCI SSC (PA-DSS compliant).
* The reports "MarketScope for Multiregional Card Management Software" by Kristin R. Moyer, 27.05.2009 and 22.06.2010. The MarketScope is copyrighted 2009 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
© Press Release 2012
