May 5th, Dubai - Novotel & Ibis Deira City Centre and Suite Novotel & Ibis Mall of the Emirates have achieved the prestigious EarthCheck Certified status under the EarthCheck Certification Program managed by EC3 Global. EarthCheck recognises Novotel & Ibis Deira City Centre and Suite Novotel & Ibis Mall of the Emirates' commitment to operating at the world's highest environmental standard.

Prior to achieving Certification, Novotel & Ibis Deira City Centre and Suite Novotel & Ibis Mall of the Emirates successfully Benchmarked using the EarthCheck tool against key environmental indicators including energy and water consumption, waste sent to landfill and community commitment.

Novotel & Ibis Deira City Centre and Suite Novotel & Ibis Mall of the Emirates chose to demonstrate their commitment to the environment by undertaking Certification - the highest level of the EarthCheck Program. The Certification process involves either an onsite audit or offsite assessment by an EarthCheck approved independent third party auditor. The successful completion of the Certification process demonstrates Novotel & Ibis Deira City Centre and Suite Novotel & Ibis Mall of the Emirates strong commitment to the principles of environmental sustainability.

"Novotel & Ibis Deira City Centre and Suite Novotel & Ibis Mall of the Emirates, in conjunction with Earth Check demonstrate our Corporate Social Responsibility with the aim of introducing key initiatives towards creating a sustainable future.  We continuously monitor our hotel's performance and therefore identify areas that need improvements", says, Tristan Beau de Lomenie, General Manager.  "Having 4 of our hotels being Earth Check certified is a great achievement."

About EarthCheck
The EarthCheck Program is a worldwide Benchmarking, Certification and performance improvement system, assisting the travel and tourism industry to attain sustainability. EarthCheck provides a certification system that responds directly to the major environmental problems facing the planet, including climate change, waste reduction and non-renewable resource management. 

Stewart Moore, CEO of EarthCheck says: "I am delighted that Novotel & Ibis Deira City Centre and Suite Novotel & Ibis Mall of the Emirates has achieved EarthCheck Certified status. Novotel & Ibis Deira City Centre and Suite Novotel & Ibis Mall of the Emirates are prime examples of organisations committed to environmentally sustainable tourism. They have demonstrated through a variety of initiatives, that their business and its employees can make a difference by reducing their environmental impact. The commitment they have shown by participating in the EarthCheck Program and the achievements they have made within the program set an example for other businesses to follow."

© Press Release 2013