Dubai, United Arab Emirates - Nikon, pioneer in camera equipment and technology, have secured a position in the top ten brands that have successfully created a relationship with their customers that goes beyond functional exchanges. The brand intimacy study by MBLM rates several brands by their performance in 2018 based solely on the emotive traits that the brands have exhibited in their performance.

The report stated that not only did customers identify with the brand and felt a sense of fulfilment, but the purchase also evoked feelings of nostalgia. It also revealed that Nikon had the highest level of intimacy, fusing, with its audience. As compared to 2017, the brand had a significant rise in its net promoter score. “I am Nikon” seemed to resonate with the audience, the study suggested, a testimony to its fidelity to photography. The study also touched on how the brand is on a steady rise in recent years and its superior quality makes it an indulgence purchase for its buyers. The study also took into account its brand loyalty in the market and concluded that it indeed performed better than its closest competitor.

Nikon has been a proponent of merging the technical and creative with their products to understand their place as an enabler of the community of artists. By understanding its role as one part of a team, they have been able to earn the trust and admiration of the photography community the world over.

Narendra Menon, Managing Director, Nikon Middle East FZE said, “There is no doubt that our brand philosophy has always taken photography and photographers as its two main pillars. The report is conclusive proof of a job well done as we succeed in building and reinforcing the community of Nikon users. We thank our consumers for placing their trust in us all these years and welcome the position they have accorded to us for creating brand intimacy. Nikon has always believed that its products go above and beyond business and are actually allies in the narrative of the visual medium through our customers.”

For more details on MBLM report - 

About Nikon:

Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Middle East FZE distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlight’s and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit Connect with Nikon and other photographers on Facebook at and get the latest news and information from Twitter by following @NikonMEA

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© Press Release 2018