Network International, the regions preferred card solutions provider in keeping with its culture of innovation and continuous improvement exhibited its new offering- MOBILE GPRS POS TERMINAL at Gitex 2005.
The Middle East region is currently witnessing a paradigm shift in payment landscape. As the industry migrates from magnetic-striped payment technology (cards, terminals, network, etc) to EMV (EuroPay, Mastercard, Visa) technology, banks and financial institutions not only have to justifiy their millions of dollars of investments in upgrading the existing payment infrastructure but also need to keep up with evolving technology to maintain competitive advantage.
"We understand the challenge that banks are currently facing in having to cope with an ever-changing payment landscape" said Abdulla Qassem, Chairman, Network International. "With the aim of helping our customers and the payment industry overcome such dilemmas, we at Network have invested considerably in reviewing and re-architecturing our payment infrastructure to introduce the Mobile GPRS POS Terminal"
GPRS POS Terminal is a totally mobile payment terminal providing online card acceptance payment capability to any merchant on the move. It is not only faster and more convenient than landline phones but also helps increase revenue by reaching out to new market segments where fixed-line connectivity is limited or not practical such as remote areas, exhibitions/conventions, mobile merchants such as real estate agents, insurance agents, police, etc. Deployment time too is reduced as there is no waiting time for installation and commissioning of lines as all configurations and preparations can be done before hand. GPRS also has the added advantage of lowering cost as calls are billed on data size rather than connection time.
Ahmed Abdulkarim Julfar, General Manager, eCompany, and General Manager, Etisalat Dubai region, said: "We are pleased to partner with Network International for this new service, which we are confident will see an encouraging uptake from merchants everywhere. Etisalat's reliable GRPS infrastructure will make this service accessible across the nation, and we could soon see even vendors in remote locations being empowered to accept card transactions. The options presented include home delivery accepting card payments, card swiping machines being brought to the table at restaurants, and many others."
Mr Ram Chari, Senior Manager, Network International, said "At Network, we have a robust and innovative culture. Our holistic approach enables us to gain competitive edge by introducing new applications and services quickly and securely with minimum technology obsolescence. We believe that the addition of wireless payment systems will further simplify the payment process for end customers, and add to the continued demand of card-based transactions."
Mr. Qassem added "As the largest and most popular exhibition of its kind in the region, GITEX 2005 provides the perfect platform to introduce this revolutionary new connectivity option to the Middle East market." Being the first to introduce the option in the market, Network is willing to capitalize on its investment and lend its technological communication advantage to its customers in their move to 'smart' payment solutions.
-Ends-
About Network International
Network International was established as an independent card solutions company in 1994. They have since evolved into a leading credit card and
payment services company committed to meeting the needs of financial institutions, corporate businesses and individuals alike. They offer Smart Card Processing solutions for both Issuing and Acquiring Business. They have an EMV certified Personalization Center, the first in the region as a Third Party Processor.
Their investment in state of the art technology, reflects their innovative culture and experience in the field of card and payment solutions, it provides customers with a global range of services and processing solutions - all tailored to meet specific geographical frameworks and independent business needs.
About Etisalat
Emirates Telecommunications Corporation (Etisalat) is the current provider of telephone and Internet services in the UAE. Operating since 1976, Etisalat has consistently strived to improve its services through the adoption of the newest telecoms technology and services.
Etisalat is considered one of the most innovative telecommunications service providers in the region, with the distinction of being the first operator in the region to launch 3G GSM, and has also been recognized as achieving the highest Internet penetration in the region.
Etisalat divisions and subsidiaries include Internet services for business and consumers, a Smart card manufacturing facility, a data clearing house, Contact Centre, submarine cable laying and maintenance services, several international submarine cable links and cable laying services, an international Internet exchange, educational Academy, and Cable television provider.
Learn more about Etisalat at www.etisalat.ae
For more information please contact:
For further information please contact:
Khalil Majdalawi
Tel: 971 4 2951177
Fax: 9714 2951188
E-mail: khalil@tamra-c2.com
© Press Release 2005
