PHOTO
Following the global launch of The McLaren Shadow Project - the virtual racing programme that mirrors McLaren’s real world – in July, Bahrain-based TIG Holdings, together with UK-based motorsport agency MPA Creative and McLaren have today announced a dynamic new partnership. The triumvirate will promote esports across the Arabian Gulf region (GCC) through the McLaren Shadow Project.
This ground-breaking initiative will be the first Arabic language esports competition and will culminate in giving a GCC national the opportunity to compete in the worldwide finals at McLaren headquarters in Woking, UK in January 2019.
The programme announced today (Monday 3 September), represents a long-term commitment by the three partners to deliver a high-profile, accessible and appealing public programme to engage with consumers across the region.
The programme is built on three key components: the first, a competition to identify, nurture and develop a talented GCC national to participate in The McLaren Shadow Project global finals in January 2019; the second, a broad consumer engagement attracting participants of all ages to take part in a week-long public event at the Seef Mall, Bahrain; the third, to provide invaluable road safety and driver awareness education to improve road safety standards across the GCC region.
Ben Payne, McLaren director of esports said: ‘This is a hugely exciting extension of the Shadow Project and we are delighted to be able to announce this partnership with TIG Holdings to engage with esports fans and competitors across the GCC. As a company, McLaren has very close ties with the region and Bahrain in particular. To be able to welcome entrants from across the region and feature a GCC champion at our world finals is a real boost for the McLaren Shadow Project.’
‘We are very excited to be able to announce this partnership,’ said Dr Mohammed Ahmed Jumaan, Co-Founder and Director of TIG Holdings. ‘Motorsport is very popular in the region, and we are harnessing that passion for racing and all things automotive to deliver a competition with broad public appeal that creates a clear path to McLaren’s world finals while educating road users across the region on key driver awareness and safety messages. Our long-term agreements with McLaren and MPA Creative provide us with a solid and sustainable platform to expand this initiative across the Arab-speaking world over time.’
Deborah Tee, CEO of MPA Creative said: ‘This fantastic opportunity has come to life thanks to three partners sharing the same ambition and vision, each bringing complementary skills. Our programme, built around the model of the McLaren Shadow Project, appeals to both casual participants and serious esports competitors while providing a unique platform to educate road users and improve safety standards across the region.’
-Ends-
Full details of the competition rules, online qualification events and how to sign-up can be found at the dedicated https://www.Battlefy.com/Atyaf-eRacing page.
Contact
For media enquiries, please contact the Atyaf e-racing Press Office:
Ollie Barstow E: ollie.barstow@mpacreative.com M: +44 (0)1372 414210
Deborah Tee E: deborah.tee@mpacreative.com M: +44 (0)1372 414121
Harry Bull E: harry.bull@mclaren.com M: +44 (0)7388 961954
Hélène Poirier E: helene@atyaf-esports.com M: +973 33911115
About McLaren Shadow Project
'McLaren Shadow Project’ is a virtual racing programme that shadows McLaren’s real world. The champion of McLaren Shadow Project 2018 will win a place on the new McLaren esports team and go on to race online against the best teams in the world. The winner will also win access to the McLaren esports development programme,.
About TIG Holdings
TIG Holding WLL is a Bahrain-based group investing in technology ventures. It is notably active in TV and Home Entertainment services, web application development and has recently entered the esports arena through a dedicated subsidiary Atyaf e-sports.
About MPA
Founded in 1984 by Jonathan Gill and Jeremy Clarkson, Motoring Press Agency (MPA) is an award-winning agency providing motorsport media, PR, communications and management services. MPA Creative in its existing form was founded by Deborah Tee in 2008 before expanding to include MPA Commercial in 2015 as a ‘sister’ agency with the arrival of former Haymarket Motorsport Director Ian Burrows and former IMG and MSV business development manager Daniel Bailey.
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
