Lively & Silky Shampoo from Head & Shoulders Is a Head Above The Rest

- Moisturizing formula leaves hair gorgeous, smooth and shiny -

Dubai, UAE, 23 November 2004 - Head & Shoulders' Lively & Silky shampoo offers the perfect mix of clinically proven dandruff protection and moisturizing to leave hair feeling soft and silky. Conditioning ingredients also help to relieve dryness and prevent frizzies, split ends and breakage, all without leaving any buildup.

Lively & Silky is ideal for women because it smoothes dry ends and leaves hair dandruff free, gorgeous and shiny. Offering the right mix of moisturizing and conditioning, this new shampoo from Head & Shoulders helps hair maintain the right level of moisture for better health. Lively & Silky is ideal for long and wavy hair.

Commenting on the new shampoo, Usama Bukhari, Head & Shoulders Brand Manager in the Arabian Peninsula, said, "Our research shows that women want clean and healthy hair that also is shiny and full of volume. However, women also want to be confident that their hair is dandruff free without the product having any affect on the beauty of their hair."

Head & Shoulders offers a unique range of shampoos - all of which prevent dandruff - catering to specific hair types and hair needs, so that people can achieve the hair look they want. The Head & Shoulders formula works by moisturizing the hair and scalp to eliminate dandruff. By reducing the itching sensation and therefore the need to scratch, the result is a healthier scalp and stronger overall appearance to the hair.

Head & Shoulders' new Lively & Silky shampoo is available across the region.

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Consumer Service
In Saudi:
800-244-0039

In Gulf Countries:
00966-2-657-4751
P.O. Box 53628,
Jeddah - 21593,
KSA
Email: apconsumer.im@pg.com

For further information, please contact:
Abier Hamidi
MS&L
Tel: +971 4 3676157
Fax : +971 4 3672615
Email: abier.hamidi@dubai.mslpr.com