LG's Fast-Growing Lighting Business Expands Presence in High-Demand Market

Beirut, 4 October 2012

LG Electronics (LG) announced the launch and selling of its LED-lighting solutions in the Levant region, these solutions are commended for their energy efficiency and environmental benefits.

Compared to conventional fluorescent bulbs, LG's LED products on average require 70 to 90 percent less energy and last longer than conventional lighting products. LG's LED lights are guaranteed to operate for up to 40,000 to 50,000 hours, offering more benefits to the environment and the economy on the long run.

Aside from energy saving, LED lighting also improves the environment of the building and the health of its occupants by reducing CO2 emissions. By installing LG's LED lighting, the Control and Management Center would reduce the amount of radiated heat by 40% from traditional Lighting Bulbs, which in turn reduces energy consumption of the Air conditioning systems. Furthermore, LG's eco- friendly light sources don't contain any hazardous materials like mercury and they don't emit UV or IR

"The demand for LED lighting is growing quickly in the Middle East region," said UKhwan Kim, Director of the Lighting Business at LG Air Conditioning and Energy Solution Company. "LG has invested heavily in LED technologies in order to be able offer the most advanced lighting solutions which combine excellent energy savings with unsurpassed performance."

Based on these qualities, LG announced that it has been selected the exclusive lighting solutions provider for an LED-only structure in the United Arab Emirates. The Control and Management Center, located in Dubai, is owned by the Dubai Electricity and Water Authority (DEWA), whose job it is to manage the region's valuable energy resources.

Ultimately, the authority commended LG's LED lights for its energy efficiency and environmental benefits after putting LG's LED solutions through a series of tests pertaining to their energy saving and environmental qualities along with their compliance with international environmental standards. Installation began at the end of September.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution - and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Air Conditioning and Energy Solution Company
The LG Electronics Air Conditioning and Energy Solution Company is a complete heating, ventilation and air conditioning (HVAC) and energy solution company, which provides Residential Air Conditioning (RAC), System Air Conditioning (SAC), Lighting solutions and Building Management Systems (BMS) around the world. Based on technological leadership, LG AE has been increasingly expanding into specialized B2B solutions with a central focus on eco-friendliness and energy efficiency. Through its innovative technology, heavy investments in R&D and effective marketing strategies, LG AE has broken its own sales records every year since 2000. For more information, please visit www.lg.com.

© Press Release 2012