Small electrical household appliances manufacturer awarded EQM after rigorous quality audit by Emirates Authority for Standardization and Metrology
De'Longhi Kenwood Middle East, India and Africa, has been awarded the prestigious Emirates Quality Mark (EQM), for its range of kitchen appliances, by the Emirates Authority for Standardization and Metrology (ESMA).
The presentation, which took place at the Atlantis hotel, capped months of meticulous assessment by the UAE federal body to register Kenwood's products as a part of the Emirates Conformity Assessment Scheme (ECAS).
"The Emirates Quality Mark fills consumers with confidence, secure in the knowledge that the product they are purchasing has been evaluated against the safety requirements defined by the International Electrotechnical Commission (IEC) while assuring them that the manufacturer has implemented an effective Quality Management System.
"Kenwood is the first company to be awarded the Emirates Quality Mark for small electromechanical kitchen appliances and thus we warmly congratulate Kenwood for its achievement," said HE Mohamed Saleh Badri, Acting Director General, Emirates Authority for Standardization and Metrology
The assessment which took six months to complete, involved unannounced visits by a team of quality auditors, who inspected, at random, a number of Kenwood's factories. The actual procedure involves collecting sample products along with technical documentation and procedures manuals. Products are performance tested in independent laboratories and checked against the product's specifications. Once approved the products receive an ECAS registration certificate.
ECAS, which adopts the International Electrotechnical Commission (IEC) standards recognised by electrical and electronic manufacturers worldwide, covered Kenwood's range of kitchen machines, blenders and food preparation appliances.
Clearly these standards are vitally important, as according to the Royal Society for the Prevention of Accidents (ROSPA), it is estimated that there are more than 2788 accidents in the UK every year, caused by electrical faults in the home.
"Kenwood is a well established global brand that conforms to the very latest quality and safety standards. The UAE sets its vision toward operating in line with global standards for setting quality benchmarks. Being the first to receive the Emirates Quality Mark (EQM), within the small electromechanical kitchen appliances sector, is not only a testimony to our commitment to quality but it is also synonymous with our brand promise," said Ashraf Khairallah, Marketing Director - MEIA, De'Longhi Kenwood MEIA FZE.
The Emirates Conformity Assessment Scheme was implemented by ESMA as mandated by federal law in 2001, to provide health, economic, environment and safety protection by ensuring that products sold, whether imported or manufactured in the UAE conform to the relevant UAE and or international standards.
All consignments being imported into the UAE without ECAS registration certification are held by ports and customs authorities. Products manufactured in the UAE are monitored in the factories, warehouses and retail outlets. Only products carrying ECAS registration are allowed to be traded in the UAE and registration is only valid for one year, guaranteeing quality procedures are adhered to consistently.
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About Kenwood
Kenwood began operations in 1936, as The Kenwood Manufacturing Company, situated in Kenneth Wood's garage in Woking, UK and actually began selling, installing and repairing radios and televisions.
In 1947 Kenwood launched their first kitchen product, the A100 followed by the launch of the Kenwood Chef in 1950, a product that would earn the company worldwide acclaim.
Kenwood grew its name and reputation the world over for innovation, quality and great design, in particular for the Kenwood Chef kitchen machine, Kenwood's products were successful because Wood identified household tasks that gave housewives the most work and developed machines to do those jobs.
Today the company continues to strive for fresh ideas and inspiration and in 2009 Kenwood brought to the market the Cooking Chef, the first kitchen machine with a built in induction heating element, which cooks and mixes at the same time.
Kenwood's kitchen machines are unique, their technical concept, which includes a wide range of attachments, is still unequalled in the world today. Thanks to this feature the world's best chefs, as well as beginners or enthusiastic home cook's choose them without hesitation. On top of this the design is classic and timeless ensuring that they never go out of style and they enhance the décor of any kitchen.
Media contact for Kenwood:
Josse Dulka
Senior Account Executive
Shamal Marketing Communications
Dubai Media City
Mobile: 050 654 0229
Email: josse@smc-pr.com
Media contact for ESMA:
Mahamad Albachir Adoudou
Assistant Administrative Officer
Technical office
Dubai, UAE
Tel.: +971 (4) 2944434
Direct: +971 (4) 2084364
© Press Release 2012
