KDK is one of the official partner of SABIC's Home Of Innovation project to provide all of advanced ventilation solutions and leverage the sustainable living concept

Region's first Energy Recovery Ventilator (ERV) to be introduced by KDK through this collaboration

Dubai, United Arab Emirates; October  31 2015

KDK Company, a division of PES, introduces the Energy Recovery Ventilator (ERV), region's first, to collaborate with SABIC's unique Home of InnovationTM growth initiative. The association between KDK and SABIC aims to contribute to the sustainability of society by introducing advanced products and technology for efficient energy use. Moreover the idea will help in identifying market needs and develop innovative solutions. KDK will be providing Cabinet Fans, DC Motor Ceiling Mount Ventilation Fans and will be introducing the ERV for this project.

Established in 1909, KDK Company was founded under the name "Kawakita Denki Kigyosha", an electrical engineering company. KDK is one of the world's leading manufacturers of superb-quality and high-performance fan products. In 1913 KDK produced the first alternate Electric fan (E-Fan) in Japan. Since 1918 KDK E-Fans were exported to Asia, Middle East, Latin America, and became the most famous top brand while establishing its trademark .Today, the key product category manufactured by KDK is Ventilating Fans. Other products are Range Hoods, Air Curtains, Hand Dryers, Ceiling Fans, E-Fans and Air Moving Equipments. Year 2014 marked the 105th year of successful existence and coping up with demands for a better quality life for KDK.

With a vision to offer the most promising air quality products, KDK conceptualized ERV. It is a slim design device which reduces energy loss during ventilation by exchanging temperature and humidity between indoor and outdoor air. ERV is a highly efficient eco-friendly product which provides 24 hour ventilation by filtering the outdoor air and circulating it in the entire house. The device can be installed onto the ceiling, facilitating easy maintenance from the bottom and the side.

ERV allows speedy exhaust of polluted air and maintains comfortable temperature in all seasons. It also decreases the cooling and heating load of air conditioners thereby making it a cost efficient innovation.

KDK Company is one of the 40 global, regional and local manufacturing companies that SABIC is entering into a strategic marketing relationship to promote the introduction of industry-leading technology into Saudi Arabia and the Middle East region.

"We look forward to collaborating with these companies to seek cost-effective, high-performance solutions that meet customer needs and increase demand for the design, manufacturing and purchase of new products in the Kingdom," said Awadh Al-Maker, Executive Vice President, Technology and Innovation, SABIC.

Hiroo Ikeda, General Manager, Middle East & Africa Marketing Department of KDK, says "We are proud to be a part of SABIC's Home of Innovation initiative. This collaboration has allowed us to introduce our latest Energy Recovering Ventilator in the region and to promote sustainable living concepts which form the core of our business. We are committed to support B2B, B2G and B2C sectors with our innovative, energy saving and environment friendly solutions."

KDK Company aims to contribute to the society by introducing the most advance products and latest technology that facilitates sustainable living.

Through the initiative, SABIC engaged companies that demonstrated an interest in growing their business in the Kingdom and Middle East region. Additional qualities included a respected and recognized brand, a desire to engage with SABIC strategically, and innovative yet commercially-available systems or products.

Representing the Middle East, Europe, Asia and Americas, participating companies illustrate the global, regional and local representation sought by the Home of Innovation™ initiative. Additional participation agreements are expected through June 2015.

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About Home of Innovation
Home of Innovation™, a SABIC growth initiative, combines marketing, innovation and technology to create demand and promote downstream industry development. It offers a platform to showcase global innovation while identifying and developing new market opportunities and solutions. It inspires the regional business community by facilitating collaboration among industry-leading companies and showcasing what could be manufactured locally. It brings together the best minds and organizations interested in the future of the Middle East region and acts as a catalyst to transform ideas to industry. For more information, go to homeofinnovation.sabic.com.

ABOUT SABIC
Saudi Basic Industries Corporation (SABIC) ranks among the world's top petrochemical companies. The company is among the world's market leaders in the production of polyethylene, polypropylene and other advanced thermoplastics, glycols, methanol and fertilizers.

SABIC recorded a net profit of SR 25.3 billion (US$ 6.7 billion) in 2013. Sales revenues for 2013 totaled SR 189 billion (US$ 50.4 billion). Total assets stood at SR 339.1 billion (US$ 90.4 billion) at the end of 2013.

SABIC's businesses are grouped into Chemicals, Polymers, Performance Chemicals, Fertilizers, Metals and Innovative Plastics. SABIC has significant research resources with 19 dedicated Technology & Innovation facilities in Saudi Arabia, the USA, the Netherlands, Spain, Japan, India, China and South Korea. The company operates in more than 40 countries across the world with around 40,000 employees worldwide.

SABIC manufactures on a global scale in Saudi Arabia, the Americas, Europe and Asia Pacific.

Headquartered in Riyadh, SABIC was founded in 1976 when the Saudi Arabian Government decided to use the hydrocarbon gases associated with its oil production as the principal feedstock for production of chemicals, polymers and fertilizers. The Saudi Arabian Government owns 70 percent of SABIC shares with the remaining 30 percent held by private investors in Saudi Arabia and other Gulf Cooperation Council countries

About KDK Company
KDK Company is one of the world's leading manufacturers of superb-quality and high-performance fan products. Headquartered in Hong Kong, KDK Company is present in North East Asia, South East Asia, Middle East, Latin America and Africa. KDK offers wide range of products categorized in two segments - Ventilation Equipment and Indoor Air Quality Appliance. All KDK products are designed and manufactured according to either the standards of JIS (Japan Industrial Standard) or IEC (International Electrotechnical Commission). For more information, go to www.kdk-mea.com/

Issued by Panasonic Marketing Middle East and Africa (PMMAF).

For media queries, please contact:
Anthony Peter, Director
Corporate Communications & Operations Division, Panasonic Marketing Middle East and Africa
00971 4 8862142/ anthony@ae.panasonic.com

Honey Sanadhya
Corporate Communications & Operations Division, Panasonic Marketing Middle East and Africa
00971 4 8862142/ honey.sanadhya@ae.panasonic.com

© Press Release 2015