The only jeweller to win this 'exceptional brand' recognition 4 years in a row.
Dubai, UAE, 4th June 2013: Joyalukkas, the world's favourite jeweller has been recognised as a Superbrand for the 4th time. The world renowned jewellery retail chain is the only jeweller to have been awarded this status for 4 consecutive years i.e. 2010, 2011, 2012 & 2013.
The announcement was made at the prestigious Superbrands Tribute Event, a high profile, premier marketing occasion attended by the media and peers alike. The award was accepted by John Paul Joy Alukkas, Executive Director on behalf of the Joyalukkas Group. The brand will also once again be featured in the 2013 edition of the Superbrands UAE book.
The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history, achievements and acceptance of each of the brands.
"We are honoured to be recognised with the Superbrand status for the 4th time. This only means we are continuing to meet our valued customer expectation and delight them at all times. I take this opportunity to convey our sincere gratitude to our customers for their valued patronage, my fantastic team for their commitment and effort and also Superbrand and its esteemed panel of judges for this recognition. Our valued customer is what keeps us going and me and my team will continue to take every effort in delighting them at every occasion". Said Mr. Joy Alukkas, Chairman & M.D., Joyalukkas Group.
From it's inception with a single jewellery showroom to its current status of a multi-billion dollar global conglomerate with 85 jewellery showrooms world-wide, Joyalukkas has revolutionized the jewellery retail industry through innovative schemes as well as a distinct offering. In the short span of around 2 decades, Joyalukkas has transformed the way the world looks at jewellery and made itself a household name. Today the global retail chain operates across 9 countries and has a loyal customer base of over 10 million customers.
Joyalukkas has set a benchmark in jewellery, by offering customers a wide range of contemporary, ethno-contemporary and ethnic jewellery in all types of jewellery i.e. gold, diamonds, precious stones, platinum and pearls. Customers get to chose from over one million designs in branded and generic versions at Joyalukkas.
John Paul Joy Alukkas, Executive Director of Joyalukkas Group said "We are the first and only jeweller to receive this recognition 4 years in a row, this only means we take this recognition as motivation to strive harder to meet each and every expectation of our valued customers. I once again take this recognition as inspiration to reach higher and greater and ensure we consistently innovate in terms of products and services to meet all the needs and desires of our customers at all times. On behalf of the Joyalukkas Group I would like to thank all our valued customers and the prestigious Superbrand body for this valuable recognition"
The global conglomerate, Joyalukkas's current business interest includes Jewellery, Fashion & Silks, Money Exchange, Luxury Air Charter, Malls & Realty. The jewellery business of Joyalukkas is one of the most awarded and recognised jewellery retailing chain. Joyalukkas is also the first jeweller to be awarded the ISO 9001: 2008 and 140001:2004 certifications. Joyalukkas has been recognised under the Dubai Quality Appreciation Program for strong adherence to quality across all its departments.
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About Joyalukkas Group
Joyalukkas Group is a multi-billion dollar global conglomerate with varied business interests. The group operates its various business operations across UAE, Saudi Arabia, Bahrain, Oman, Kuwait, Qatar, Singapore, UK & India. The group businesses include jewellery, money exchange, fashion & textiles, luxury air charter, Malls & Realty. Joyalukkas employs a staff of over 6000 professionals across the world and is one of the most awarded and recognized jewellery retail chains in the world.
© Press Release 2013
