Huawei Tech Investment Saudi Arabia's market share increases by 27%

Al Riyadh, Saudi Arabia: Huawei Consumer Business Group (CBG), has increased its market share in the MEA by 31.25%, according to the GFK May 2018 report, showing strong device performance and steady growth in the region. In May 2018, GFK reported that Huawei CBG market share in the Middle East and Africa was 21%, an increase of 31.25% when compared with the brand’s market share in December 2017. Huawei’s value share also increased 35.7% from December 2017, rising to 19% in May 2018.

Huawei’s dedication to the Middle East and Africa region, and commitment to innovation has spearheaded exceptional growth in the brand’s consumer business, shown through a rapid increase in smartphone shipments in H1 2018. Huawei’s market share across countries in the region exceeds 20%, including Levant at 37.4%, Oman at 30%, Saudi Arabia at 27%, Iraq at 25%, Egypt at 24%, Pakistan at 22.2% and the UAE at 20%.

Huawei recently launched its critically-acclaimed flagship HUAWEI P20 series, featuring an AI-powered triple camera that takes unprecedented professional-quality photographs. Praised by top tier media around the world, the HUAWE P20 series has exceeded 6 million units in total sales volume worldwide, just a short three months since its release in March 2018. This is an 81% increase compared to global HUAWEI P10 Series’ performance in 2017.

Huawei is expected to launch further innovations in the smartphone category in the coming months, paving the way for continued growth and investment in the MEA region.

Source: GFK May 2018 Report

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About HUAWEI Consumer Business Group (CBG)

HUAWEI Consumer Business Group (CBG) is one of HUAWEI's three business groups, providing a range of products including smartphones, tablets, and mobile broadband devices. HUAWEI’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking third in the world in smartphone shipments in 2017.

Year on year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2017, HUAWEI was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.

As a leading technology company, HUAWEI invests more than 10% of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is he HUAWEI Aesthetics Research Center in Paris. HUAWEI’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where HUAWEI and Leica are jointly researching technologies to improve mobile device camera and image quality. Huawei also established more than 10 laboratories in China, Europe and other locations and operates through these sites with more than 600 partners.

For more information please visit: www.consumer.huawei.com/sa

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For media queries, please contact:

Mohammed Khalaf

Edelman – Saudi Arabia

Email: Mohammed.Khalaf@Edelman.com

Mobile: +966 56 359 9919

Roger Romanos

Huawei Consumer Business Group – Saudi Arabia

Email: roger.samir.romanos@huawei.com

Mobile: +966 50 529 3412

© Press Release 2018