Google inc. will be participating in the upcoming Mediterranean Travel Fair in Cairo.
Google's Vertical Travel Manager Michal Lorenc will be holding a Seminar discussion on September 6th to discuss Online Advertising and the Travel Industry.
Through the seminar Lorenc will discuss the topic "Online Advertising and the Travel Industry". The session aims at introducing the basic concepts of online advertising and its applicability to the Travel Industry. As a Travel Vertical Manager, Lorenc is responsible for the travel category in the CEE Region. He has been with Google since 2003 and has been involved with the Online Travel business for over 5 years, working with a variety of travel partners including Expedia, United Airlines, Hilton Hotels, Hertz, various Destination and Marketing Organizations and others.
Online advertising is particularly well suited for the Travel Industry as potential tourists typically research destinations online. Statistics now show that more and more people are searching for and booking their holidays online because it is just so simple and convenient.
With the advent of online advertising many industries have started using this medium for targeted campaigns because online advertisements for destinations, transport, and attractions can reach this audience at the time of research. Online advertising also provides unprecedented granularity allowing advertisers to target specific geographic areas or languages.
Advertising online with Google can offer even the smallest of travel businesses the chance to reach a large, diverse audience over a huge geographical area while at the same time it is cost effective and can generate a significant return on investment.
The Mediterranean Travel Fair seminar programme has been developed to provide an educational element to the event covering the industry's latest business developments and keeping you informed with up to the minute travel related issues. All seminars are free of charge to attend and seats are on a first come first served basis. The seminar room is located on the mezzanine level of the Cairo International Convention and Exhibition Centre in Nasr City.
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About AdSense:
Google AdSense for Search to websites and portals in the Middle East is a free programme which incorporates Google search capabilities to website owners and delivers highly targeted, text-based ads called Google AdWords against searches made on websites, of which the website owner receives additional revenue opportunities.
About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia.
Google is a registered trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
For further information or to arrange an interview with a Google spokesperson, please contact:
Nagwa Emad
Managing Director
Media Waves
35 El Obour Buildings, Salah Salem Rd.
Cairo, Egypt
Tel. / Fax #: (202) 4055111/199
© Press Release 2006
