BAIC made its world debut at the Dubai Motor Show on November 5th, 2013. It was the first time that BAIC Motors was ever presented to the world outside of China. BAIC Motors had chosen Dubai to be the location of this historic showcase. Gargash Motors is the Authorized distributor of BAIC Motors in UAE.
Gargash Motors' partnership with BAIC will further enhances the company's position in the automotive industry along with Alfa Romeo. This is a strategic shift of Gargash Motors as it enters a new segment and challenges a strong market share of the industry. BAIC would increase the product offering to the value and quality conscious buyer.
BAIC is one of the five largest automotive groups in China with over 50-years of history in the automotive industry. The rich history of BAIC involves cooperation with foreign and renowned companies. It has joined forces with top international automobile manufacturers such as Daimler AG and Hyundai. In 2009, BAIC successfully purchased intellectual properties owned by Saab. The turbo engine based on Saab technologies adds wings to BAIC and is going to deliver an incredibly powerful driving experience.
BAIC will be driving in the BAIC A5 and A1 Series into the Dubai Motor Show. BAIC A5 has the powerful turbocharger technology and takes advantage of the remarkable SAAB innovation. This model has a high power of 184kW and a high torque of 350Nm. With a high NCAP score of 56.1, it ranks among one of the top cars with its fantastic five-star safety. Remarkable technologies such as the 8-inch multi-function display, BOSE hi-fi, AQS system and intelligent rear view camera ensure a great experience.
"The geographic position and resurgence of the automotive industry of the UAE is the root behind BAIC's approach in launching their world premiere in the UAE. The purpose of this holistic approach is to reach out to other countries in the region and beyond. Our partnership with BAIC will enable us to enter a segment which we believe has remarkable potential. We, at Gargash Motors, are looking forward to this great association." added Tony Tarabay, Sales & Marketing Manager, Gargash Motors.
BAIC is dedicated to becoming a trendsetter, not only in automobile design, but also in delivering a dynamic, stylish and tasteful lifestyle to its motorists. BAIC models promise to be ideal partners, ensuring that their motorists experience outstanding driving performance.
About BAIC
BAIC is one of the five largest automotive groups in China with over 50-year history. It is in possession of several automobile enterprises including BAIC Motor, FOTON, BAW, BBAC and BHMC, and R&D institute as well as spare parts industry. It is one of the automobile groups with the most complete auto products categories in China which covers the full series passenger and commercial vehicles.
About Gargash Motors
Gargash Motors is the authorized sole distributor of Alfa Romeo, Geely and BAIC in the United Arab Emirates. Gargash Motors was initiated in the1950s and is a long-standing, well-established company that is centered on its customers. With the business interest in car rental, construction and power equipment, and lubricants, it is one of the thriving business houses in the UAE.
© Press Release 2013
