Dubai, UAE: 6 November 2013 -- To accelerate growth in the Middle East market, UAE's highly regarded and elite service provider, Fourway Trading, has today announced an exciting new partnership with ORAPI Group, a world-renowned specialist of professional hygiene and industrial maintenance headquartered in France. The agreement involves the distribution of Orapi's new and highly innovative, high end industrial commercial product range for maintaining and repairing equipment and machines in aviation, hotel, textile and warewash industries. The deal brings Fourway as the first direct distributor across UAE and forms part of the company's strategy to focus on innovation and investments to its roster of partners. This will also entitle Orapi's regional growth strategy; thus, benefit its partners, resellers and customers - including greater efficiency with logistics, partner training and enablement - all being key components of the arrangement.
Commenting on the agreement, Mohamed Hilal, Chairman at Fourway Trading said: "We are focused on bringing Orapi's superior technology to our highly skilled reseller base and supporting their own customer development initiatives with our pre sales, post sales, license management, renewals management, transaction optimization, market development, technical assurance and vendor certification services. This partnership represents a significant development in the UAE market and we expect our partners and end-users will benefit from this refreshing new opportunity in the chemical manufacturing industry."
Guy Chifflot, ORAPI - Chairman and Executive Officer said: "We are delighted to be partnering with Fourway as a highly versatile, progressive and innovative trading company with a big future and so we're proud to be able to use our proven expertise and experience to help bring these virtues into focus. We are set to increase our presence in the Middle East and this partnership with Fourway is another piece of our channel portfolio jigsaw ensuring that we now have agreements with a strong mix of both specialist and broad-line distributors."
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About Fourway Trading
Fourway is among those few selected and recognized business houses which is registered as a member of MOHAMMED BIN RASHID FOR YOUNG BUSINESS LEADERS. Started in 1997, the company grew to become one of the developed companies for its quick and stress free transactions. The company has not only grown in size but also in terms of knowledge and experience, serving customers from all over UAE, GCC, Middle East and African countries. As a trading partner, Fourway has been serving elite clients and several companies in the country such as Emirates Airline, Emirates Flight Catering, Fly Dubai, Abu Dhabi Flight Catering, Etihad Airline, ENOC, Jumeirah Group, Marriott Hotel Dubai, among others.
About ORAPI
For the past 40 years, ORAPI (Office of Research and Application of Products for Industry) has been understanding and anticipating the requirements of the manufacturing industry. Orapi provides mechanical and maintenance engineers, technologically advanced solutions, to improve the reliability and durability of tools, while bringing down overhaul costs. With a presence in more than 80 countries with a worldwide reputation, ORAPI Designs, Manufactures and Distributes a wide range of products for Maintenance, and Manufacturing in a wide variety of industrial sectors. ORAPI has become the specialist in the state of the art products within the field of cleaning, lubricating, protecting, bonding, sealing and machining. ORAPI products help to maintain, repair, rebuild, renovate and restore damaged and worn parts and to quickly return equipment to full operation.
For media inquiries, please contact:
Cielo Salazar
PR Manager - iNTELLIGENT PR & COMMUNICATIONS (iPRC)
+971557256239
cielo@intelligentpr.ae
© Press Release 2013
