PHOTO
- Available exclusively at THAT Concept Store for the first time in the UAE
Dubai: Sneakerheads and LEGO® lovers rejoice; the LEGO® adidas Originals Superstar set is now exclusively available at THAT Concept Store for the first time in the UAE. The buildable shoe replica is a perfect fit for Majid Al Futtaim’s home-grown, innovative retail space in Mall of the Emirates, celebrating authentic streetwear culture and the supercool superstar silhouette.
The collectible piece allows shoppers to recreate the iconic shoe at home for a unique addition to their sneaker collection. Perfect for adidas fans, sneaker collectors and building block experts, the kit is only available in the region at THAT Concept Store and LEGO® certified stores.
As a realistic tribute to the Originals Superstars, the 731-piece set is complete with the adidas logo, 3 serrated stripes, shoelaces, and authentic shoebox packaging, as well as a display stand and plaque. The kit also comes with 17 extra LEGO® elements so that you can choose whether to build the right-foot shoe or the left one, and measures in at 27 centimeters long and 12 centimeters high (or a size 9 equivalent).
Whilst unfortunately you won’t be able to wear the shoe, the LEGO® adidas Originals Superstar set is ideal for your next creative project. It is the first drop in THAT Concept Store’s exciting series of events this July, to be announced later in the month as part of its ‘I got THAT’ campaign.
Head to THAT Concept Store to discover this and much more, plus follow @thatconceptstore on Instagram to keep an eye on everything happening over the next few weeks.
-Ends-
Media contact:
Mina Kiwan – Media Relations
E: mina.kiwan@ogilvy.com
+971 (0) 4 305 0325
The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 28 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
