Signs on with EmiratesMedia to support Breakfast show

Abu Dhabi, July 30th 2006: Emirates Telecommunications Corporation- Etisalat- announced that it has signed on as the main sponsor of the radio program 'Sabah Al Noor' (Good Morning), which is broadcast by the 'Holy Quran' and 'Emirates Radio' channels from Abu Dhabi.

This agreement was announced at a press conference held in the Emirates Palace Hotel in Abu Dhabi, attended by Jaber Obeid, Manager of Abu Dhabi Radio, and Ahmed Bin Ali, Manager Corporate Communications, Etisalat.

'Sabah Al Noor' is one of the most popular radio programmes in the UAE, and it focuses on critical social, educational, economic and cultural issues in a structured manner, drawing from Arab and Islamic principles.

Ahmed Ali Al Bloushi, CEO of Emirates Media Inc., said, "This is a step by EmiratesMedia to strengthen our relation and cooperation with one of the UAE's pioneering Corporations. This agreement with Etisalat to sponsor a morning radio program on our channels will bring about benefits to all residents of the nation."

"I fully welcome this partnership, and thank Etisalat for choosing us as a gateway to reach its wide customer base. We will renew our efforts to provide our audience with the best programmes", he concluded.

Jaber Obeid stated, "It is testament to the efforts of our people and the profile of EmiratesMedia that we have succeeded in attracting the interest of a Corporation like Etisalat. 'Sabah Al Noor' is an excellent addition to the popular 'Holy Quran Channel'. It is on air for two hours every morning and covers issues related to religion, society, economy, health and the latest news."

Speaking at the press conference, Ahmed Bin Ali said, "Etisalat's sponsorship of this programme is in line with the Corporation's policy of being associated with activities and initiatives that aim to instill the concept of responsibility towards home and society at large. A programme such as this helps strengthen the society by spreading positive messages, rooted in our culture and tradition."

Social responsibility is one of the key areas of focus for Etisalat, which has seen the Corporation actively supporting and sponsoring various activities and initiatives. The Corporations stresses that being a socially responsible will help drive the development of the community within which it operates. In this respect Etisalat has sponsored many social, economic, cultural, humanitarian, and sport activities that have benefited larger segments of the society both inside and outside the UAE.

-Ends-

Press release issued by Corporate Communications Department - Etisalat

For further media information, please contact:
Ahmed Bin Ali,
Manager Corporate Communications, Etisalat
Tel: 02 6182173
Fax: 02 6334448
PRD@etisalat.ae
www.etisalat.ae

© Press Release 2006