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- New themes embody the Modern prairie, Urban retreat, and New Deco
- The youthful and constantly evolving Trove collection is inspired by Danish design
Dubai: This fall, Crate and Barrel brings a renewed focus to modern craft. The Fall 2020 collection features items stylised in new designs and grounded in time-honoured artistry. With new items arriving mid-August and throughout September, the collection aims to lean into the warm tones and changing climate of the new season, making the home a destination to be enjoyed.
Influenced by the work of American architect Frank Lloyd Wright, the Modern Prairie designs encourage being at home with nature, embracing it in crafted detail, earthy textures, and wooded views. The furniture collection emphasises warm woods and natural materials, bringing the outdoors in and creating harmony between humanity and the environment. Colours are neutral and rooted in earthy tones, such as browns and warm amber with pops of ochre. With a focus on cane, wood, and leather, items including the Wells leather sofa or Anaise bed demonstrate quality in craft, restraint in ornamentation, and an organic palette of colour and materials.
For a more poetic and serene atmosphere, the Urban Retreat theme provides luxury in the details. Dwellers can sink into soft textures, colour-washed hues, sustainable materials, and welcoming silhouettes. Classic elegance gets a fresh face in the curved Rouelle sofa with chenille-like fabric. Meanwhile, an artful tinge meets traditional details among the Ezra Glassware set, perfect for hosting a refined and sophisticated gathering.
Remixing the Art Deco aesthetic of the French Belle Epoque for modern living, the latest season’s collections make a bold statement with a glam twist in the New Deco. Striking black and white contrast and fresh style meet timeless design in the Lecourbe sofa, harkening back to and re-making the familiar Parisian style and sophistication of yesteryear. Specifically catering to small spaces, the New Deco features items such as the Valter accent table, a slender column rising from the floor and slowly flaring out into a round tabletop perfectly sized for a drink, a treat, and a book.
For those with a more youthful eye, Trove — an ongoing collection to be updated seasonally — presents energising colour and striking silhouettes in the forever modern look of Danish design. Trove caters to sleek, modern small space apartments. Under this theme, designs of the old world meet new life in artful contrasts. Punched-up pastels bring a vibrant energy to an apartment with graphic architectural interest. Trove is designed to suit the young, sophisticated person or couple seeking a clean vibe with hints of classical European décor. Framed as a collection of right-now looks for the creative home, Trove — as a concept — will be refreshed every season, reflecting an ever-evolving outlook inspired by the world’s most stunning cityscapes.
The Fall 2020 collection is true to the season’s impulse to start anew and allows customers to create an artful space where they feel most comfortable. The latest collection is available at Crate and Barrel’s Dubai stores at Mall of the Emirates, City Centre Mirdif, and the Dubai Mall. It can also be found online at crateandbarrel.me.
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Media Contact:
Sami Al Ghadban – Media Relations
E: Sami.alghadban@ogilvy.com
+971 (0) 4 305 0329
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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© Press Release 2020
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