Cornerstone Development is providing distinctive and innovative offers on units in its The Curve project at the Cityscape Egypt exhibition, which will run from 4-7 November 2020 at the Egypt International Exhibition Centre (EIEC).

The company’s CEO, Ashraf Boulos, said that the Cityscape Egypt exhibition’s organisers, Informa International, are following strict precautionary measures to preserve the health and safety of companies and visitors to the exhibition. These have been put in place to limit the spread of the novel coronavirus (COVID-19) pandemic.

The move by Informa International has further reassured companies and visitors, especially since the Cityscape Egypt exhibition is a huge real estate event that those interested in the sector await annually.

Boulos added that the success of major events in the past few months, such as Le Marché and the Al-Ahram Real Estate Exhibition (AQARI), as well as the El Gouna Festival Film, reflects the success of applying precautionary measures.

It also reflects the level of awareness among Egyptian citizens and their culture, which will ensure that the Cityscape Egypt exhibition is likely to achieve its expected success.

He said that the company will provide exceptional offers to customers during the exhibition, including gifts of purchase vouchers for electrical appliances. This means that if a customer purchases a unit priced at EGP 2m, they will receive a voucher to buy electrical devices worth EGP 60,000. If the unit price is EGP 3m, they receive a voucher to buy electrical appliances worth EGP 80,000.

Additionally, the company is offering a long and balanced payment plan for The Curve project units of up to nine years, which is valid during the exhibition period only, while the project repayment period ranges between five and eight years.

The company also provides special gifts to its real estate marketing partners to motivate them to achieve the target. This will create new mechanisms that keep pace with the company's excellence, and contribute to achieving added value to the market.

Cornerstone Development has recently obtained ministerial approval for The Curve Compound, which is located in the New Administrative Capital (NAC), and licences are being obtained in preparation for the start of construction works.

The Curve is located in the NAC’s R8 district, and will consist of a built-up area of 18%, which stands at less than the permitted percentage of 22.5%. The rest of the project’s land will be allocated to large green spaces and landscaping.

The project also includes various services and amenities, namely a commercial mall, an administrative building, as well as cultural, social and sports services.

Boulos added that the company plans to deliver the compound by the end of 2023, with unit areas ranging from 80 sqm to 320 sqm. Moreover, 70% of the units range from 80 sqm to 200 sqm.

"The designs for the project were developed by one of the largest consulting offices in New York, and the Egyptian architect Yasser Al-Beltagy, and includes commercial, administrative, cultural and sports services,” Boulos said, “Cornerstone launched its business in the Egyptian market based on a portfolio of various real estate projects aims to develop in urban and coastal cities.”

He added, “The company’s enjoys broad international and local experiences that cover areas related to real estate investment, namely contracting, building materials, concrete and decoration, which qualifies the company to provide innovative products to customers.”

Cornerstone Development has strong financial solvency that enhances its capabilities to implement high-end projects, according to Boulos, who added that the company’s licensed capital currently stands at EGP 1bn.

The company is keen to expand its projects in the NAC that will help drive Egypt’s development engine. It will also study promising opportunities in coastal cities, especially New Alamein and Ain Sokhna.


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