Kuwait: Xcite by Alghanim Electronics, the largest multi-brand electronics retailer in Kuwait, has witnessed exponential growth in its campaign performance by leveraging MoEngage, an insights-led engagement platform.

With over 300 global brands present in its portfolio, including homegrown innovation such as its Wansa brand, Xcite also boasts a physical presence spanning through Kuwait and the Kingdom of Saudi Arabia with tens of stores and a dedicated E-commerce model serving the region’s electronic needs online for over a decade.

To communicate with its customers and ensure all their needs are beyond satisfied, Xcite’s communication methods extensively use MoEngage’s push notifications and email channel capabilities for both Kuwait and Saudi Arabia.

“At Xcite, as is the case with all business units across Alghanim Industries, we operate on a customer-first basis, and our methods, both face-to-face interactions and through the many digital spheres we operate in, utilize the latest technological innovations that best serve our approach. Combining MoEngage’s solutions with our brand’s outlook and operations, we are able to connect to our customers through a variety of bridges, ensuring our interactions go beyond a buy-and-sell basis. MoEngage allows us to cross that bridge and amplify our relationships with our many customers,” said Senior E-Commerce Marketing Manager Ahmed Abouhiba.

Between the period of October and December 2022, for push notifications across Kuwait, Xcite garnered 47 million impressions, with a CTR of 1.61% and android deliverability of 72%. During the same period and channel, the brand garnered a click rate of 1.90% in Saudi Arabia.

Similarly, for its email campaigns in Kuwait, Xcite saw an open rate of 42.10% and a click-to-open rate of 1.60%.

After seeing such tremendous growth, the brand plans to further strengthen its relationship with MoEngage by exploring other channels of communication, such as in-app, onsite messaging, and WhatsApp.

“Xcite has been a real advocate of MoEngage, and we are stoked to see them doing so well in terms of customer engagement. We are ecstatic to support Xcite by Alghanim Electronics in their endeavor to reach every customer through the desired channel. Xcite as a brand has always focused on being customer-centric, and we are more than happy to assist them through our capabilities,” said Sweta Duseja, Director of Customer Success at MoEngage.

Xcite is a part of the growing list of 1300+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group BFL, 6thStreet.com, GMG, Jazeera Airways, Airtel, Ola, Oyo, Mashreq that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 


About Xcite

Xcite is the largest multi-brand electronics retailer in Kuwait with a collection of over 300 global brands. Xcite is where technology meets excitement delivering a dynamic, convenient and fun shopping experience to its customers. With stores in all the best locations and an online shopping website, customers will find it easy to pick up the electronics products that they most want to buy.

To learn more, visit www.xcite.com 

About MoEngage

MoEngage is an insights-led customer engagement platform, trusted by more than 1300 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, DAMAC Properties, Deutsche Telekom, Samsung, Ally Financial, Vodafone, Landmark Group, and McAfee. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion users every month. With offices in ten countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. 

To learn more, visit www.moengage.com    

For more information please contact:
Pooja Poddar Jain
Lead Communications @ MoEngage