Abu Dhabi, United Arab Emirates: In a diversification and growth push, UAE-headquartered Investment Holding Company Yas Holding has announced the launch of a new real estate division named Taraf, to bring a new standard of luxury, high-quality and uniquely crafted properties to residents and investors, in the UAE and beyond.

As a luxury and boutique residential property developer, Taraf will deliver thoughtfully curated and exclusive residential properties in iconic and prime locations across the UAE, for discerning national and international clients.

Low Ping, Chief Executive Officer at Yas Holding said: “We are delighted to launch Taraf at a time when the UAE is witnessing a surge in long-term investments supported by strong confidence in the country’s economy, which has strengthened in recent years and is expected to witness continued growth. Taraf aims to shape inspiring lifestyles through the development of exceptional, exclusive, and enduring properties which create long-lasting value.  While standing the test of time, Taraf’s properties will bring a sense of comfort and tranquillity.  The launch of Taraf also aligns with our commitment to deliver premium, quality offerings that enrich the lives of our diverse communities, clients and stakeholders, whilst contributing to the further diversification and growth of Yas Holding, and the UAE.”

Taraf is committed to designing properties that are meticulously crafted with great attention to detail.  Such approach reflects its unwavering dedication to create high quality, lifestyle-driven communities and also to inspire meaningful lives through places to love and live. Reflecting these values, the company’s first project will be announced in the coming weeks.

Ahmad Shibel, CEO, Real Estate said: “Taraf stands for innovation, elegance, high-quality design, and enduring value - and our properties will embody these values.  We are entering the market alongside the existing top real estate developers in the country with multiple developments in the coming year.”

The launch of Taraf coincides with the continued growth of the UAE property market on the back of government initiatives to build economic resilience and growth.[1]

Taraf creates lifestyle destinations that stand the test of time with authentic places that form strong communities, build connections and shape meaningful lives. Properties that add value not only to the lives of their residents but also to the surrounding environment with the future in mind.


About Taraf

Taraf is a property developer and asset manager that will deliver prime residential and commercial spaces in the UAE. Launched at the start of 2023, the developer plans to introduce exquisite and exclusive, luxury residential properties at iconic & prime locations for national and international clients. Taraf’s attention-to-detail approach reflects its commitment to delivering high-quality, lifestyle-driven places that inspire its communities and customers to realise their full potential. Taraf is a company under Yas Holding, a leading investment group headquartered in the UAE. The launch of Taraf falls in line with the group's efforts to diversify its portfolio, support its growth plans, as well as set new standards for a luxurious lifestyle for residents and investors in the UAE and beyond.

Website: www.tarafholding.com

About Yas Holding

Yas Holding is a renowned UAE-headquartered investment company with a multi-industry business portfolio spanning multiple sectors and more than 50 operating subsidiaries. Active in sectors as diverse as healthcare, agriculture, food, technology, education, real estate, and aviation. Our breadth of scope is underpinned and strengthened by our commitment to the provision of high-value, high-quality products, and services. Yas Holding’s diverse companies operate throughout the Middle East, Africa, Europe, and Asia.

Website: https://yasholding.ae/

For media inquiries, please contact:
Nemer Barakat, Account Manager
Four Communications
Email: YasHolding@fourcommunications.com

Rana Hossam
Senior PR & Communications Manager
Yas Holding
Email: rana.aboualalla@yasholding.ae