Cairo - Egypt: In light of their effort to support local restaurants in driving sales growth and enhancing customer offerings, talabat and Coca-Cola set the seal on their latest partnership today during a signing ceremony attended by company and media representatives.   

The one year partnership will see Coca-Cola partner-restaurants enlist under a newly-created “Coca-Cola Collection” on the talabat platform, which aims to increase the restaurants’ brand awareness and enhance their offerings to drive sales. In addition, Coca-Cola will also invest through talabat to utilize in-app marketing tools for heightened partner visibility and traction.

On top of partner support, the partnership works to enhance the customer experience by offering exclusive deals and discounts under the collection to further advance the affordable value proposition brought forth by both companies.

In her speech during the signing ceremony, Hadeer Shalaby, Managing Director of talabat Egypt said, “Our long-standing partnership with Coca-Cola not only advances our mission to leverage technology and strategic partnerships to enable partners unlock substantial growth, but also compliments our offering of world-class service at an affordable price through the talabat platform.”

From his part, Moataz Abdelrahamn, Coca-Cola Egypt General Manager, stated, “Our partnership with talabat is pivotal to offering our products online thanks to talabat’s technology and at any time – showcasing once again that good food and Coca-Cola belong together. The year-long partnership inspires Real Magic, because just like Coca-Cola, talabat's magic is only an order away. As a Coca-Cola system, we will continue to forge alliances that support our actions toward sustainable, balanced growth across our value chain.”

The partnership between talabat and Coca-Cola also includes content collaboration, holiday campaigns, as well as thematic promotions and activations that are aligned with creating magical moments. 

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About talabat

talabat is MENA’s leading local tech platform, delivering hundreds of millions of food orders, grocery items and other products to customers in nine countries throughout the region. Our food delivery business works with well over 25,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, delivers groceries to customers in 20 minutes or less!

Our customers, partners, people, riders, and the communities in which we operate are at the heart of what we do. In 2022 alone, we facilitated the donation of well over 2,300,000 meals to those in need, as well as donated over €3,800,000 in donations to charity with the help of our partners and customers across the region. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.

About Coca-Cola

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

Coca-Cola has been present in Egypt for more than 80 years and has created 10,000 direct and indirect jobs in the country. Coca-Cola exports its products to 47 markets in Africa, the Middle East and Asia alone.

For more information, please visit https://www.coca-cola.com/, and follow Coca-Cola Egypt on Facebook, Instagram and Twitter.