• Dubai’s luxury family resort launches sustainably bottled drinking water in-house and replaces single-use plastic by the pool and beach with Tritan™ refillable bottles.

United Arab Emirates, Dubai: Jumeirah Beach Hotel celebrates saying goodbye to single-use plastic bottles by installing a top-of-the-range Nordaq glass bottling plant at the resort.

With roughly 300 million tonnes of plastic produced each year and nearly 8.8 million tonnes dumped directly into our oceans, the beloved Dubai family resort is contributing to the fight against discarded plastic by replacing single-use water bottles in its rooms and suites with reusable glass bottles. The hotel’s in-house water treatment and bottling operations will eliminate single-use bottles and give guests an eco-friendly alternative. This is in-line with the Dubai Can initiative from His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, which aims to create a culture of conscious living by raising awareness of plastic alternatives. Jumeirah Beach Hotel will also shrink its carbon footprint by eliminating the need to burn fossil fuels to transport bottled water from external sources.  

Having launched earlier this month, all single-use plastic water bottles in rooms and suites have been removed, with plans to extend the initiative across the resort’s portfolio, including restaurants and wellness facilities, in due course. In parallel, all bottles by the pool and at the beach, almost 3300 in total, have been replaced by Tritan™ reusables – plastic bottles that are free from all bisphenols (harmful chemicals used in various plastic products), making it both healthier for guests and better in terms of greenhouse gas emissions. They are also made from up to 50% of recyclable materials thus reducing the volume of plastic waste.

“Reducing plastic consumption is the most effective way to combat waste and positively impact our oceans and wildlife, while reducing greenhouse gas emissions,” commented Jason Harding, Managing Director at Jumeirah Beach Hotel. “The hospitality industry has a unique opportunity to make a real difference in this space, something that we’re embracing wholeheartedly here at Jumeirah Beach Hotel. By launching our own onsite water bottling plant, we move towards a meaningful change that will not only help preserve our planet but also support those guests who want to travel more responsibly.”  

In-line with Jumeirah Beach Hotel’s focus on delivering exceptional service and signature dining with taste and flavour at the forefront, the property has partnered with Swedish firm, Nordaq, to provide the on-site bottling facilities. Described as the 'purest tasting water' by the best chefs and sommeliers around the world, Nordaq’s patented water filtration system purifies tap water into crystal clear, drinkable water that retains the water’s natural salts and minerals to provide a natural taste. All bottles will be cleaned and refilled at the onsite water bottle plant, with more than 2,350 reusable glass bottles distributed across the hotel including four to six bottles placed in each room.

Lamia Murad, the Group’s first female Emirati Executive Housekeeper, who has been working on the project, added: “I am delighted that we are one of the first Jumeirah hotels in Dubai to sustainably bottle our drinking water on property. As a beach resort, we can see first-hand the impact of plastic on our surroundings and environment. It is an honour to be involved in such an important initiative and hope that our guests enjoy the new bottles during their stay with us.”

To find out more about Jumeirah Beach Hotel’s water bottling project, please contact jbhinfo@jumeirah.com or +971 4 364 7523 to make a reservation. In the meantime, stay connected via our social media channels and don’t forget to tag us in your posts with #TimeExceptionallyWellSpent.

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About Jumeirah Group:

Jumeirah Group, a member of Dubai Holding and a global luxury hotel company, operates a world-class 6,500+-key portfolio of 25 luxury properties across the Middle East, Europe and Asia.  

The group boasts some of the most prestigious and captivating properties in the world, from the iconic flagship hotel and timeless pinnacle of luxury, Burj Al Arab Jumeirah, and lavish Arabian palaces across Dubai’s Madinat Jumeirah, to its contemporary Maldivian island paradise at Olhahali Island and art-inspired dolce vita on the island of Capri. Whether a modern twist on a British classic in the heart of Knightsbridge at The Carlton Tower Jumeirah, or a futuristic setting at Jumeirah Nanjing, Jumeirah’s name is synonymous with service excellence, crafting exceptional experiences for everyone who walks through its doors.  

Beyond its properties and resorts, Jumeirah Group is also dedicated to destination dining experiences, combining the most authentic and diverse cuisines with spectacular settings to create those unforgettable moments worth sharing. With over 85 restaurants across its portfolio, Jumeirah Group’s award-winning homegrown concepts including Sal, KAYTO, Shimmers, Al Mare, Pierchic and French Riviera, enjoy an enviable reputation for culinary excellence, with ten featuring in the Gault&Millau UAE 2022 guide. The group also has three Michelin starred restaurants – Shang High, L’Olivo and Al Muntaha.

The health and safety of guests and colleagues remains Jumeirah Group’s utmost priority and as such, the group has implemented a series of protective measures across all of its hotels and strictly adheres to each market’s respective government directives. 

www.jumeirah.com