DUBAI: MMP World Wide (MMPWW) has announced its acquisition by LifeOnScreen in a 110 million Dhs deal that will see the programmatic pioneer integrated into state of art technology for screens and Digital Out-Of-Home (DOOH) solutions.
Alexandre Hawari, CEO of Akama Holding said: “Today we announce the successful sale of our entire stake in MMPWW. The sale yielded a 22x return on Akama’s initial investment, resulting in a significant return for its investors.
“It’s been an incredible journey to get to this stage and the time is right for a transition. The shared values and ambitions of both companies align perfectly and although it’s bittersweet to say goodbye, I know that I’m leaving the team in excellent hands. Congratulations to everyone - I wish them all the best with this new phase.”
The deal will allow LifeOnScreen to advance further into the digital and tech space, consolidating the full MMPWW portfolio and aid expansion into new markets. A key draw for the acquisition, MMPWW’s strong foothold across the EMEA and APAC will strengthen LifeOnScreen’s presence in these countries and broaden their current offering.
Echoing the sentiment, MMPWW CEO, Ayman Haydar commented: “This is a very exciting and emotional time for the whole MMPWW family as we look forward to the next company chapter. As we say goodbye to the group I don’t see this as the end, but a new starting point for the business to build on its recent successes and create new and long lasting relationships.”
MMPWW has dominated the programmatic space since the company’s inception in 2016, continuously evolving its proposition to lead the ad tech agenda in the region and bring new technologies to the market.
Speaking about the acquisition process, Ayman disclosed: “The transition has been smooth and I know I speak for all of my team when I say we welcome the opportunity to advance to the next level with the full backing of LifeOnScreen.
“We’re delighted that our new owner can see the value in what MMP has built and this acquisition is a testament to everyone’s hard work. Together we are ready to create a new future, continuing to provide impactful solutions for all our clients.”
Saeed Alshamsi, Managing Partner at LifeOnScreen added: “We are very happy to have added the region’s leading programmatic provider to our group. Their strong performance and innovation within the space fits perfectly with what we want to accomplish locally and serves as a firm foundation for international growth. We share the same vision and goals and together the sky’s the limit to what we can achieve.”
About Akama Holding
Akama Holding is a holding group that invests in individuals and companies across industries to drive growth for stakeholders. The company has established market-leading companies and invested in promising start-ups, with a focus on technology solutions and marketing services. Akama Holding has a history of organic growth and strategic acquisitions.
For more information, visit https://akamaholding.com/
About MMPWW
Powered by automation to scale delivery of communications to consumers, MMPWW aims to create the next generation ad tech solution through effective data mining and tech driven attribution modeling, offering a cookieless targeting approach to digital advertising. MMPWW equips its clients with the tools and knowledge to better monetize their digital advertising inventory, improve campaign performance and have a dynamic and transparent way to communicate through vibrant content. A leading industry voice, the company also educates its stakeholders on building a safer media ecosystem through the use of state of the art technologies to empower and scale the advertising equation forward.
For more information, visit mmpww.com
About LifeOnScreen
LifeOnScreen is a digital out-of-home marketplace that was founded with the mission of enabling advertisers and screen-owners a way to maximize their results. Our goal is simple: enable advertisers to put the right message to the right audience at the right time from anywhere. And on the other side provide screen-owners an easy way to grow their business by putting them in front of eager advertisers worldwide.
For more information, visit https://lifeonscreen.com/
