• The majority of units have already been delivered and deployed across last-mile and e-commerce logistics operations nationwide

Dubai, UAE: Farizon UAE, operated by Jameel Motors, has signed a strategic agreement with Neo Mobility to advance the UAE’s transition toward sustainable commercial transportation. Representing the largest commercial EV fleet deal to date for Farizon UAE, the partnership underscores both companies’ commitment to supporting national sustainability objectives and strengthening the country’s green mobility roadmap.

As part of this agreement, Jameel Motors Farizon UAE will supply 100 all-electric Farizon SV Panel Vans, with the majority of units have already been delivered under a phased rollout plan. The vehicles are now fully operational within Neo Mobility’s high-frequency last-mile and e-commerce delivery network, serving leading online retail and fulfilment players across the UAE.

The strategic MoU establishes a comprehensive partnership aimed at accelerating commercial EV adoption and sustainability across the GCC. It goes beyond vehicle procurement to include co-development of scalable fleet management programs and financing solutions, deployment of charging infrastructure leveraging Neo Mobility’s DEWA-approved operator status, and creation of lifecycle programs for battery refurbishment, vehicle remarketing, and recycling. The collaboration also focuses on technology integration through telematics, route optimization, predictive maintenance, and data analytics, alongside workforce training and certification for EV maintenance and charging operations. Additionally, both parties will coordinate market expansion strategies, driving joint customer acquisition and retention initiatives to build a robust EV ecosystem in the region.

Elaborating on the announcement, Abhishek Shah, Co-Founder and CEO, Neo Mobility, commented, “This strategic partnership brings us closer to our ambition of operating one of the region’s most advanced and environmentally responsible logistics fleets. The Farizon SV Panel Van has already demonstrated exceptional performance within our last-mile and e-commerce operations. We look forward to scaling this collaboration with Farizon UAE as we expand sustainable mobility across the country.”

Founded by industry veterans Abhishek Shah and Anish Garg, Neo Mobility is a pioneering EV-focused logistics and mobility company backed by proprietary charging infrastructure. The company is dedicated to transforming goods and people transportation across the Middle East through sustainable solutions, while supporting major e-commerce platforms, food delivery aggregators, logistics providers, and ride-hailing companies in their large-scale electrification and decarbonization initiatives. As a DEWA-approved charge point operator, Neo Mobility develops and operates its own captive charging network infrastructure. Currently headquartered in the UAE, the company plans to expand operations into Saudi Arabia in the near future.

The introduction of the Farizon SV into Neo Mobility’s fleet marks a significant step forward for commercial EV operations in the region. Purpose-built for urban logistics, the L1H1 offers enhanced energy efficiency, zero-emission performance, and the operational durability required by modern delivery ecosystems.

Eddy Al Chaar, General Manager, Jameel Motors (Farizon UAE), said, “As the distributor of Farizon in the UAE, Jameel Motors is committed to driving the electrification of commercial transport. Our partnership with Neo Mobility reflects a shared vision for cleaner, smarter fleet solutions. The deployment of the Farizon SV vehicles strengthens the UAE’s leadership in sustainable mobility and sets new benchmarks for the logistics sector.”

Engineered specifically for urban logistics and e-commerce, the Farizon SV delivers:

  • Zero-emission, all-electric performance
  • Optimized cargo capacity for high-volume delivery cycles
  • Lower total cost of ownership
  • Advanced connectivity and safety technology

Building on the success of this initial 100-vehicle deployment, both companies are actively planning significant expansion for 2026. The partnership aims to deploy an additional 500 electric vehicles across the UAE market, with potential extension into Saudi Arabia as Neo Mobility executes its regional growth strategy. This expanded deployment will include a diversified vehicle mix to serve various commercial segments, from last-mile delivery to intercity logistics, further cementing their position as leaders in the region's commercial EV transformation.

About Jameel Motors

Jameel Motors is a leading provider of mobility solutions and partner of choice to top automotive brands. It has international operations in over 10 countries, including the UK, UAE, Türkiye, Morocco, Egypt, Algeria, Iraq, Japan, China, Australia, Monaco, South Africa, Poland, Iraq and Italy. Jameel Motors represents some of the world’s most recognized commercial and passenger vehicle brands, including Toyota, Lexus, BYD, GAC Motor, MG Motor, Farizon Auto, Changan Automobile, Omoda & Jaecoo, Geely Auto and Hino. Jameel Motors’ deep market knowledge as an independent international distributor enables its OEM partners to grow closer to their customers, driving both market share and sustainable growth with high customer satisfaction and loyalty.

Copyright Notice & Disclaimer

© All rights reserved.  The Jameel Motors name and the Jameel Motors logotype and pentagon-shaped graphics are trademarks or registered trademarks.

The term “Jameel Motors” refers broadly to several distinct, separate, and independent legal entities.  Jameel Motors is not a ‘group undertaking’ as defined in Section 1161(5) of the UK Companies Act 2006, or a ‘conglomerate’ as defined in Section 7, US Clayton Act 1964.

Data:

The information presented in this document is intended for general informational purposes only. Any numerical data provided is accurate as of June 2025 but may not be updated in real-time and becomes outdated over time.  While every effort has been made to ensure the accuracy and reliability of the information provided, Jameel Motors make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the content contained herein.

Any references made to the content of this document are for demonstration and discussion purposes, and do not imply any legal ownership or affiliation unless explicitly stated otherwise. Any actual transactions or agreements concerning the content of this presentation would require separate legal documentation and due diligence.

Reliance on the information provided is strictly at your own risk. Jameel Motors disclaims any liability for any loss or damage, including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this numerical data and the information contained within this presentation.

Forward Looking Statements

This presentation may contain forward-looking statements.  Forward-looking statements are statements regarding matters other than historical fact, such as future results, events, activities, developments or circumstances or the beliefs, plans or expectations of Jameel Motors entities or their respective managements.  Forward-looking statements often can be identified by the use of words such as ‘expect’, ‘project’, ‘anticipate’, ‘plan’, ‘estimate’, ‘believe’, ‘predict’, ‘intend’, ‘potential’, ‘possible’, ‘probable’, ‘likely’, ‘forecast’, ‘guidance’, ‘outlook’, ‘goal’, ‘target’, ‘may’, ‘will’, ‘should’ or ‘could’ or other similar terms or phrases.  However, the absence of such words does not mean that a particular statement is not forward looking.

Forward-looking statements are based on expectations and assumptions at the time of such statements and are subject to numerous risks and uncertainties, many of which are outside the control of Jamel Motors entities.  Should any of such expectations or assumptions prove incorrect, or should any of such risks or uncertainties materialize, actual future results, events, activities, developments or circumstances may differ materially from those expressed in or implied by forward-looking statements.  Further, any forward-looking statement speaks only as of the date on which it is made, and Jameel Motors does not assume, and hereby disclaim, any obligation to correct or update any forward-looking statement, whether as a result of new information, future events or otherwise.

All forward-looking statements made by Jameel Motors or by any person on behalf of it, whether communicated in writing, electronically or orally, are qualified in their entirety by the foregoing cautionary statements. 

No Offer or Solicitation

This communication is not a proxy statement or solicitation of a proxy, consent or authorization with respect to any securities or in respect of the potential transaction and shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.  No offering of securities shall be made except by means of a prospectus meeting the requirements of applicable laws, or an exemption therefrom.