Cenizaro Hotels and Resorts and BRACAI are proud to unveil SENA Z., the pioneering AI influencer marking a new era for the travel and hospitality industry. Aligned with the global hospitality brand’s fundamental principles, SENA Z. promises to imbue the digital travel sphere with a profound cultural narrative, offering her followers unparalleled travel insights, deep destination exploration and sustainable travel ideas.  

In response to the burgeoning presence of digital influencers across social platforms, Cenizaro is poised to embrace the innovation through introducing SENA Z. into the hospitality domain. Engineered to seamlessly integrate into the guest experience, SENA Z. introduces a new dimension to travel, empowering followers to embark on virtual journeys, discover new destinations, and glean valuable insights on sustainable practices, ultimately allowing them to make more informed travel decisions.

SENA Z. exemplifies Cenizaro’s commitment to sustainability by leveraging digital influence to spotlight its global portfolio and beyond, cultivating a truly engaged audience. Through the launch of SENA Z., Cenizaro’s goal is to captivate audiences through cutting-edge technologies and inspiring adventures. Her mission goes beyond travel; it’s about championing a lifestyle of curiosity, personal growth, and appreciation for global diversity.

A global travel companion, SENA Z.’s content will not be confined to the Cenizaro portfolio, but also follow her adventures to some of the lesser-known corners of the world. SENA Z. looks forward to partnering with tourism boards and travel organisations to showcase their hospitality offerings and rich cultures, SENA Z.’s goal is to inspire her followers to head out and explore the world around them. Her content will be centred around six core pillars:

  • Culture: Showcasing local traditions, festivals, dishes and crafts
  • Nature: beautiful landscapes, wildlife, flora and fauna indigenous to the destinations she visits
  • Adventure: adrenaline fuelled activities from hiking and diving to jet skiing and jeep tours through the desert
  • Sustainable Travel: eco-friendly travel and philanthropic initiatives to take part in
  • Wellness: traditional spa treatments, how best to bask in the moment of travel and reconnect with what matters most
  • Tips: rounding up must-visit spots in each location, and sharing advice on how best to experience different destinations

“SENA Z. is about bridging tech with our love for exploration”, says Liza Quddoos, Director of Corporate Communications at Cenizaro. “She shows us how digital and human elements can enhance each other’s existence, enriching life rather than replacing our experiences.”

Finn C. Arctander, Founder of BRACAI, shares, “Working with Cenizaro to develop SENA Z. has been an amazing experience. Her story is deeply rooted in family, culture and adventure. SENA Z.’s existence celebrates those who are curious, aware, and brave.”

The launch of SENA Z. marks a new chapter in Cenizaro’s growth strategy. Looking ahead she plans to grow her influence and partnerships, aiming to become a vital companion for travellers worldwide.

Discover SENA Z.’s world and follow her adventures at www.senazaro.com and @sena.zaro.

For more information, please contact
Maryanne Haggas
Founder, The Comms Club
maryanne@thecommsclubdxb.com

For more information on Cenizaro Hotels and Resorts please visit cenizaro.com 

About Cenizaro Hotels & Resorts 

The hospitality arm of Bonvests Holdings Limited, Cenizaro Hotels & Resorts is a leading international property and hospitality company with a portfolio of independent luxury hotel properties in some of the world’s most desirable locations. From exotic beach destinations for The Residence by Cenizaro properties in Mauritius, the Maldives, Tunisia, Zanzibar and Indonesia, to enchanting cultural havens with Morocco’s first boutique riad hotel, La Maison Arabe, Marrakech and the charmingly intimate Riad Elegancia, Marrakech, to city properties with the Sheraton Towers Singapore and Four Points by Sheraton Perth; each hotel reflects a distinct individual personality and sense of place. Dedicated to providing enriching experiences, Cenizaro’s commitment to excellence is evident across every element of its business, from exceptional hospitality products to intuitive and personalised services.

About The Residence by Cenizaro 

The Residence by Cenizaro properties are located in some of the world’s most beautiful destinations, each with a stunning beach setting. The portfolio is inspired by its mission to enrich every guest experience and create a relaxing environment that reflects the destination. Each resort strives to create long-lasting memories, from the food to the wellness offering, to the commitment to the local communities in each destination. Launching the first property in 1996, The Residence Tunis, the established hospitality brand followed with The Residence Mauritius, The Residence Zanzibar, The Residence Maldives at Falhumaafushi, The Residence Bintan, The Residence Maldives at Dhigurah and most recently The Residence Douz, the first desert property to open in 2023. Further expansion is planned with two hotels in Tunisia; The Medina of Tunis and Djerba Island, alongside Ubud, Bali and Mapur, Riau Islands in Indonesia.

A collection of distinctive hotels; The Residence by Cenizaro is part of the exclusive Ultratravel Collection within the Global Hotel Alliance (GHA) with its global multi-brand loyalty programme, GHA DISCOVERY.

About Ultratravel Collection

Ultratravel Collection brings together hotels of distinction for the discerning traveller. Its membership is reserved for the very best hotels and resorts in the world – genuinely luxurious and iconic properties that deliver the finest service and personalised guest experiences. Member hotels share an integrated global platform for guest recognition and loyalty rewards, the GHA DISCOVERY programme from partner Global Hotel Alliance, as well as a beneficial relationship with the multi-media brand Ultratravel, the other founding partner of Ultratravel Collection. For more information visit ultratravelcollection.com

About Global Hotel Alliance and GHA DISCOVERY

Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with 40 brands and more than 800 hotels in 100 countries. Its global loyalty programme – GHA DISCOVERY – provides 25 million members recognition, rewards and exclusive experiences across its hotels, both with and without a stay. For more information, visit globalhotelalliance.com or ghadiscovery.com.