MUSCAT, OMAN: - EthisX, part of Ethis Group has launched their very first Equity Crowdfunding (ECF) campaign with Practice Innovators International (PII) Australia’s global telehealth platform, GPNow. PII Australia, embracing ‘effective altruism’ as part of their company’s vision, aims to provide better access to medical professionals for patients anytime, anywhere.

By combining the strengths that both industries have, this collaboration is seen as a major milestone which will lead to greater opportunities and growth for both. Additionally, both of the companies’ value parallels to each other; Ethis’s tagline of #CirculateGood and PII Australia’s ‘effective altruism’

(From top left) Nurul Shazwina, Robert Hicken & Zakaria Mohiuddin during PII’s Live Pitch Webinar “EthisX has done a great job, they are very conservative with their due diligence and numbers, I was quite impressed.” said Robert Hicken, CEO, and Founder of the PII team.

PII Australia’s platform, GPNow promises private, safe, and secure access to AHPRA-certified medical professionals. Staying true to their values, the platform is currently engaged with Ukrainian CrisisCare, Aboriginal Groups, Spinal Cord Injuries Australia, and Covid19 Pandemic Care, successfully delivering 12,000+ sessions. The patient-centric platform is set to provide care for communities that have little to no accessibility to healthcare to increase their quality of life as well as life expectancy.

PII Australia’s motto, “VirtualCare for the most vulnerable” guarantees a professional health consultation regardless of time and place; ensuring a stutter-free, straightforward process especially to those in war-torn areas.

Mr. Hicken also mentioned that the resources from the campaign will be used to further accelerate their efforts and expand the GPNow platform in terms of accessibility, specifically entering war-torn places such as Gaza and Yemen.

This is the beginning of EthisX’s journey of soaring to greater heights in growing more promising investment opportunities globally. Zakaria Mohiuddin, EthisX’s Head of Growth expressed his excitement during the webinar, "We are thrilled to announce the launch of our first equity crowdfunding campaign with PII Australia, a major milestone for our platform. With this campaign, we are providing investors with the opportunity to be a part of something truly innovative and impactful."

The campaign, which is open for investment, will focus on fundraising to capture the large market share further and strengthen their efforts in developing and improving patient care. The funds would largely be used for sales and business development, with the remaining of it being used for marketing.

In the private sector, the Healthcare IT industry is growing at around 16% per annum and is forecast to reach a global market size of over US$280 billion by the end of this year. Of this figure, Telehealth is expected to make up US9.35 billion, with an impressive 27.5% annual growth rate. In addition, numerous anticipated public E-Health initiatives planned by state and Federal Governments are expected to stimulate demand for tele-health solutions in the coming years.

The Healthcare IT industry which grows around 16% per annum is forecasted to reach a global market size of over US$280 billion by the end of this year.


About EthisX | The Global Ethical Alternative Investment Platform

EthisX, regulated by the Sultanate of Oman Capital Market Authority, is a Global Ethical Alternative Investment platform that focuses on sustainable and impact-driven crowd investments and financing.

Operated by Ethis Investment Platform LLC, which is part of the award-winning Ethis Group, the platform serves to digitally connect startups, funds, and growth companies with HNWIs, the mass and emerging affluent retail segments, and corporate investors seeking to provide shariah-compliant funding.

EthisX exists to #circulategood. Their deep desire to create a more ethical form of finance has attracted significant finance and community leaders to support their vision and mission.

For more information about EthisX, please visit

For media enquiries, please contact:
Nurul Shazwina Nasharuddin
Associate - EthisX