• ​​​​​Total trade volumes surpassed AED 5 billion registered in12 months since the launch of the bank’s Free Local Equities Trading benefit on ENBD X
  • Bank records surge in retail investors and drives over 300,000 commission-free local equities trades executed on DFM, ADX and Nasdaq Dubai

Dubai, UAE: Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, is marking a year since the launch of its groundbreaking zero-transaction-fee initiative for trading local equities via its award-winning digital wealth platform, accessible through ENBD X.

Launched on 26 August 2024, the offering has significantly increased access to local markets, empowering investors to trade UAE-listed equities commission-free.

The impact of the zero-transaction-fee initiative has been significant:

  • More than 300,000 commission-free trades executed on the Dubai Financial Market (DFM), Abu Dhabi Securities Exchange (ADX) and Nasdaq Dubai
  • Strong investor confidence and uptake with AED 5 billion in total trade volume
  • Access to over 150 UAE-listed equities for trade via ENBD X

The bank continues to enhance its mobile banking app ENBD X that integrates banking, investment and advisory services into one seamless experience. ENBD X allows customers to conveniently invest in real-time on DFM, ADX and Nasdaq Dubai, offering customisable price alerts functionality. This helps investors to stay updated and respond promptly to market movements and opportunities. Investors experience a fully digital and instantly onboarding process.

In addition to boosting economic growth in the country, this initiative aligns with the UAE’s ‘We the UAE 2031’ national strategy to enhance financial inclusion and deepen capital market development. Emirates NBD continues to reinforce the nation’s position as an innovative investment hub.

Through the zero-transaction-fee initiative, ENBD X is democratising wealth creation by removing barriers to entry and empowering first-time investors, young professionals and everyday savers to build long-term wealth and participate in the UAE’s financial future.

Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, said: “We are pleased to see an outstanding response to the zero-transaction-fee trading initiative that we launched on our digital wealth platforms, accessible via ENBD X. One year on, our customers have embraced purposeful investment by investing in local equities. As a leading national bank, we are proud to transform how people invest, by providing an inclusive, accessible, transparent and affordable platform, while also supporting local businesses. This has contributed profoundly to the long-term growth of the UAE economy in line with the vision of our wise leadership.”

He added: “Innovation is a cornerstone of everything we do at Emirates NBD. We are constantly adding new features to ENBD X, in addition to developing new products and services suited to the evolving financial needs of our customers. This will lead to smarter, more intuitive and secure banking and investing experiences for our customers.”

In the previous year, Emirates NBD announced the launch of fractional bonds on the ENBD X platform, marking a pivotal moment in its journey towards increasing access to financial markets.

-Ends-

About Emirates NBD

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million active customers. As of 30th June 2025, total assets were AED 1.086 trillion, (equivalent to approx. USD 295.7 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 826 branches and 4,555 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 4.54 billion.  

Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region.

Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE’s Year of Sustainability as Principal Banking Partner of COP28 and an early supporter to the Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.

For further information on Emirates NBD, please contact:
Ibrahim Sowaidan
Senior Vice President
Head - Group Corporate Affairs
Emirates NBD
e-mail: ibrahims@emiratesnbd.com

Burson
Dubai, UAE
Email: emiratesnbd@bm.com