Riyadh, Saudi Arabia – E-FILL, the leading EV charging network in Saudi Arabia owned and operated by ASX eMobility under AlSharif Group Holding, has announced the launch of the Kingdom’s first subscription-based charging model for electric vehicles.

The new plans – Basic, Standard, and Business/Fleet – are designed to provide EV drivers with more cost predictability, affordable charging, and convenient access to E-FILL’s growing nationwide fast-charging network, setting new innovative and flexible energy pricing model.

Mohammed Almusawa, CEO of ASX E-Mobility | E-FILL, commented:

"This launch is a breakthrough in how EV drivers engage with charging infrastructure in Saudi Arabia. By introducing a subscription model, we are providing flexibility, affordability, and innovation in energy pricing, empowering drivers and businesses to integrate EVs into their lives with greater ease. This move reinforces E-FILL’s role as a pioneer in the Kingdom’s mobility transformation and directly contributes to Vision 2030’s sustainability goals."

With this milestone, E-FILL becomes the first company in Saudi Arabia and GCC to introduce a subscription model in EV charging – a practice widely adopted by leading international networks in Europe, the United States, and Asia. The initiative further builds on E-FILL’s track record of industry firsts, including being the first private operator to roll out a public fastcharging network across Riyadh, Jeddah, and the Eastern Province.

About E-FILL

E-FILL is one of the most prominent EV public charging network companies in Saudi Arabia, operating under ASX eMobility, a subsidiary of AlSharif Group Holding. Since 2018, E-FILL has built and operated Saudi Arabia’s largest public fast-charging DC network, holding significant market share in the EV services industry. The company partners with leading automakers, energy companies, and technology providers to accelerate EV adoption and support Saudi Arabia’s Vision 2030 goals for clean mobility.