• Highlighting this year’s theme, "Driving Without a Phone", the initiative aims to educate the public on the dangers of distracted driving, featuring interactive displays and safety demonstrations as part of Doha Festival City's #FestivalCares CSR initiatives.

Doha, Qatar: Doha Festival City, Qatar's ultimate destination for shopping, dining, and entertainment, is pleased to announce its collaboration with the Ministry of Interior (MOI) and the General Directorate of Traffic for the 36th GCC Traffic Week. Under the theme "Driving Without a Phone", this year's activation aims to promote traffic safety and educate the public on the dangers of distracted driving.

Held at the Entertainment Node from Tuesday, March 5th, until Friday, March 8th, Doha Festival City will host a dedicated booth featuring three distinct security units: the Tournament Security Force, Lekhwiya, and the Traffic Department. Additionally, two motorcycles from the Traffic Department are on display to enhance public recognition of the specific units and vehicles dedicated to ensuring their safety on the roads.

Robert Hall, Director of Asset Management at Doha Festival City, said, "We are honored to support the General Directorate of Traffic and the Ministry of Interior in their mission to promote traffic safety. The 36th GCC Traffic Week is an excellent opportunity for us to contribute to the welfare of our community and highlight the importance of responsible driving."

The campaign seeks to raise awareness about the significance of driver safety measures in Qatar and the elimination of distracting behaviors that endanger everyone on the road. Doha Festival City invites all visitors to participate in this important initiative and learn more about how they can contribute to making Qatar's roads safer for everyone.

The 36th GCC Traffic Week is an annual campaign held across the Gulf Cooperation Council (GCC) countries to highlight important traffic-related issues and foster a culture of safety on the roads. This year's focus is on the critical issue of mobile phone use while driving, a prevalent factor in road accidents and diminished driver attention.

Doha Festival City invites all visitors to participate in this important initiative and learn more about how they can contribute to making Qatar's roads safer for everyone.

For further details about Doha Festival City, please contact 4035 4444 or visit https://www.dohafestivalcity.com/home/.

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About Doha Festival City

Doha Festival City, Qatar's ultimate shopping destination, encompasses over 470 stores within its 250,000 sqm area, featuring renowned brands like Debenhams, Harvey Nichols Doha, Chopard, Al Fardan Jewllery, Marli, Mikimoto, IKEA, ACE, Centrepoint, and Marks & Spencer.

The mall offers over 100 dining choices, including popular eateries such as Nando’s, Cheesecake Factory, PF Chang’s, and local favorites Monoprix and Jamie’s Italian, as well as traditional restaurants like Yasmine Palace and Laduree. Varied food courts at both ends cater to quick dining needs.

For entertainment, Doha Festival City offers a diverse range of world-class attractions. Angry Birds World, the world’s first park of its kind, provides family fun inspired by the popular game and movie. VIRTUOCiTY™, the region’s first dedicated gaming hub, offers an immersive digital experience with racing simulators, escape rooms, and an eSports arena. Snow Dunes™, Qatar's first indoor snow park, features a castle inspired by Qatari architecture and uses advanced technology to create a wintry wonderland at -4 degrees Celsius. Additionally, the mall houses Qatar's first VOX 4D cinema complex, providing an exceptional movie-going experience.

In October 2023, Doha Festival City introduced the Virtual Mall, a state-of-the-art 3D digital shopping platform that transforms the retail experience. This innovative platform allows customers to explore the mall virtually and interact with store experts, merging the convenience of online shopping with the feel of an in-person visit.

Additionally, in collaboration with Qatar Islamic Bank and Mastercard, Doha Festival City launched an exclusive Gift Card, revolutionizing the shopping experience with a seamless, cashless payment option available in over 500 stores. Available for purchase at the mall’s customer service desks, this innovative card simplifies transactions and offers access to a host of exclusive offers and promotions. Gift Card holders can enjoy special deals across a diverse range of retail, F&B, and entertainment outlets, making it the perfect choice for those seeking the ideal gift or wishing to shop cost-effectively.

Another major development is The Village, the newly opened outdoor extension at Doha Festival City. This family-friendly area offers an immersive outdoor experience, complete with a variety of amenities. Highlights include a captivating water fountain, dedicated kids' play areas, and a diverse selection of shops and dining options. Aligning with the brand message “My Space, My Choice,” The Village enriches the community experience and embodies the "Live More" aspect for families, enhancing the space and complementing the shopping experience.

The mall has been honored as the 2023 Visit Qatar winner for 'Outstanding Service Excellence - Shopping Mall' and 'Outstanding Smart Solutions - Innovative Solutions in Sustainability,' showcasing its commitment to sustainability and service excellence. This recognition is accompanied by the 2020 Travelers’ Choice Award from Tripadvisor and accolades from KAHRAMAA and the Al Daayen Municipality.

Doha Festival City is a sought-after destination for residents, investors, and stakeholders, delivering an exceptional experience in shopping, dining, and entertainment, reinforcing its status as a go-to mall in the country and region.

For more information, visit www.dohafestivalcity.com/home.