Secure Digital Workspace, New Cloud Services, Powerful Security and Analytics Deliver Greater Productivity, Insight and Security
Dubai, UAE – Organizations that harness the full potential of their people will drive business success that will power the future of work. According to a recent Oxford Economic Research study, executives who supported virtual work and mobile business strategies outperformed their peers across a wide range of business metrics, including higher revenue growth and profits, reduced expenses, increased employee retention and better customer satisfaction.[1] To help businesses drive transformational performance and greater employee engagement, Citrix is announcing new secure digital workspace offerings at Citrix Synergy that will power the future of work, enabling customers to reimagine where and how work happens – and what connected ‘things’ are involved.
New Citrix innovations include enhanced user experience capabilities in a unified, secure digital workspace; new mobile, software-defined networking and analytics services in the Citrix Cloud and advanced document workflows. In addition, Citrix is introducing a new intelligent security framework geared to secure and simplify access and control of the apps and data people need to work.
Simplifying the User Experience to Fuel Productivity
To fuel productivity, Citrix is introducing an enhanced secure digital workspace user experience, which unifies access and management of mobile, SaaS, web and Windows apps and documents, and consolidates access, control and workflows in one, easy-to-use solution. With a single sign-on using any federated identity, employees gain simple, secure access to a seamless, consistent experience on any device. Unlike other solutions, the Citrix secure digital workspace is designed to be contextual, ensuring employees have the optimal balance of security, productivity and performance based on location, device, identity and other analytics.
Providing Enhanced Security and Analytics
In addition, to provide security-focused offerings to help Citrix customers better protect their Citrix environments, Citrix Consulting Services is formalizing a Security Practice.
Also today, Citrix is unveiling Citrix Analytics, a new, holistic security and behavior analytics offering that extends the capabilities of the proven Citrix NetScaler Management and Analytics System (MAS) with new behavior detection, insights, and proactive risk resolution capabilities. This new offering leverages machine learning. The new security solution analyzes data sets across the Citrix product portfolio – XenApp/XenDesktop, XenMobile, ShareFile, NetScaler and leverages machine learning algorithms and application behavior anomaly detection technology to enable IT organizations to find and quickly troubleshoot application infrastructure performance issues.
Meeting Customers Wherever They Are on Their Cloud Adoption Journey
Citrix has accelerated innovation in the cloud, with the introduction of new services, features and capabilities to build out this powerful workspace delivery model. These services include XenApp Essentials and XenDesktop Essentials that are native to Microsoft Azure, but managed from Citrix Cloud. Additional Citrix Cloud services include XenMobile device management and app management and NetScaler Gateway Service, allowing customers to create a gateway-in-the-cloud, speeding and simplifying implementation. In addition, Citrix Cloud offers integration with Azure Active Directory for administrators, internet of things (IoT) capabilities, and other new services in our labs area.
“To be efficient and successful, organizations need to provide their people with a simple, unified and consistent user experience on any device with intelligent security that’s designed to deliver the workspace of the future,” said PJ Hough, senior vice president, product, Citrix. “To protect and sustain business operations, enterprises need powerful new security analytics that predict potential risks and enable managers to proactively address them. Today, we are introducing new products and services that our customers can use to embrace the future of work, increase productivity and tap into the latent potential of their workforces.”
© Press Release 2017
