Smart audio device provides visitors with behind-the-scenes story of Burj Khalifa

Tours available in English, Arabic, French, Spanish, Mandarin, Japanese, Russian, and German

Dubai, UAE; February 4, 2014: At the Top, Burj Khalifa, the world's highest observatory deck with an outdoor terrace, has launched an Audio Guided Tour, for visitors to gain vivid insights into the story behind the making of the world's tallest building.

Visitors to At the Top, Burj Khalifa, can rent the smart audio device with headphones to enjoy the fascinating story of the engineering and architectural marvel in English and Arabic. Catering to Dubai's touristic demographic, the tours are also available in French, Spanish, Mandarin, Japanese, Russian, and German.

Children between the ages of 8 of 12 years can listen to Professor Dreamboat and his crew as they animate the journey all the way to Level 124 and back, thus offering curious little ones an easier understanding of the story behind the making of the world's tallest building.

Ahmad Al Falasi, Executive Director - Property Management, Emaar Properties PJSC, said: "Burj Khalifa has become a benchmark for tall buildings around the world, and continues to inspire millions of engineers, designers, architects, and artists." He added: "One of the foremost tourist attractions, At the Top, Burj Khalifa draws in visitors from across the globe, and the Audio Guided Tour will provide them with the unparalleled story of the making of mankind's greatest achievements."

Now available at an introductory price of AED 25, the Audio Guided Tour can be obtained from the ticket counter.

At the Top, Burj Khalifa, located on Level 124 of Burj Khalifa, the world's tallest building, is a must-visit tourist destination that provides an educational and inspirational journey. Visitors can learn all about the grandeur of Burj Khalifa, and the history of Dubai and its evolution through impressive sight and sound displays. High speed express elevators take visitors to Level 124.

Burj Khalifa is regarded as a 'Global Icon' by the Council on Tall Buildings and Urban Habitat (CTBUH), and At the Top, Burj Khalifa was voted as the 'Best Tourist Attraction' at the 'Best in Dubai' awards.

For more information please call, 800 AT THE TOP (288 438 67) or visit www.atthetop.ae

About At the Top, Burj Khalifa:
Located on Level 124 of Burj Khalifa, the world's tallest building by Emaar Properties, At the Top will not only offer visitors majestic, sweeping vistas of Dubai and the surrounding region, it will also be an evocative and interactive journey through the history and evolution of Dubai and Burj Khalifa.

A ten-part journey, the At the Top, Burj Khalifa experience starts at The Dubai Mall, where visitors can buy tickets at an elegant welcome area featuring abstract, monumental fields of LED displays, reflecting the original three-core design inspiration of Burj Khalifa.

Visitors can savour several interactive features including 'Burj Khalifa Among the Greats,' and 'Burj Around the World' - charting the evolution of modern Dubai and how Burj Khalifa dramatically alters the city skyline, respectively. They then proceed towards the 65-metre long travelator that transports them from the mall into the world of Burj Khalifa.

While the views are surely the most thrilling part of the visit, the travelator journey - entitled 'Dubai Now And Then' - sets the stage for what is to come. Visitors experience an audio visual journey through time, from the earliest days of Dubai to the present. This journey pauses at a unique viewing point called the 'From the Earth to the Sky' where visitors will get their first close-up view of the soaring structure peering through the skylight that frames the awe-inspiring height of the tower.

'From the vision to reality' is the next leg of the journey that leads visitors to the elevators. Along this area, visitors will be engaged in the making of Burj Khalifa while getting ready for their elevator ride to Level 124.

Each part of the journey is set to distinctive music composed specifically for Burj Khalifa by Katia Makdissi-Warren, a Quebec-based musician who blends Western and Arabic music.

Travelling at a speed of 10 metres per second, the double-decker elevator journey to Level 124 will take approximately 60 seconds. When the doors slide open, guests will be welcomed with floor-to-ceiling glass providing unobstructed 360 degree views. Special telescopes will provide virtual time-travel visions of the scenes beyond and below, allowing guests to see them in the close-up real-time not only the spectacular views of Dubai but also its past and future, the day and night, regardless of the weather.

Guests can stay as long as they like, walking completely around the perimeter, taking in all views, before making the return journey to the base of Burj Khalifa. The last stop of the journey is the retail boutique, where visitors can indulge in some Burj Khalifa inspired and branded souvenirs. They can shop for more merchandise at the ground floor store located near the reception.

Visitors will also be provided the opportunity to capture their trip to the top of the world for posterity with the At the Top, Burj Khalifa Green Screen photography that integrates reality with special effects.

For more information, please contact:
Nivine William / Divya Khanna
ASDA'A Burson-Marsteller
+9714 4507 600
nivine.william@bm.com / divya.khanna@bm.com

© Press Release 2014