Launched in the UAE earlier this year, the iconic Fiat 500 (Cinquecento) delivers contemporary styling, beautiful craftsmanship, city-friendly proportions and timeless value with engaging driving dynamics, high quality and advanced technology, perfectly balanced with iconic Italian design.
"As the weather changes and becomes far more pleasant, this legendary Italian icon has gone topless with the introduction of the Fiat 500 Convertible," said Graham Turner, CEO of the Al Ghandi Auto Group. "It's perfect to enjoy the winter weather in the UAE and great fun to drive."
Featuring a responsive, fuel-efficient 1.4 litre 16V engine that delivers 100 bhp and a 5 speed dual logic transmission, this exciting new version of the Fiat 500 is now available from AED 78,000 at National Auto, part of the Al Ghandi Auto Group and the official Fiat distributor for Dubai and the Northern Emirates - customers will also benefit from free insurance and a unique lifetime warranty.
With its beautiful Italian styling, timeless functionality, efficient design and innovative technology - the same attributes that made the original version a timeless icon - the latest Fiat 500 is attracting an entirely new generation of drivers.
The Fiat 500 Convertible showcases the Fiat's ingenuity to build world-class small cars that ignite a spirit of the times through simple design, beautiful craftsmanship and timeless value. "The Fiat 500 Convertible is engaging, individualised, ecologically responsible and as technologically savvy as the people who drive it," added Turner.
And just like the original Cinquecento a half-century ago, the Fiat 500 Convertible changes the rules of personal transportation, delivering a new sense of individual expression and opportunity. At a time when drivers are developing a fresh awareness of the environment, it identifies with today's minimalistic attitude, delivering state-of-the-art eco-friendly technology packaged with world-class quality, craftsmanship and style.
"The modern-generation Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology," said Turner. "With its city-friendly four-passenger A-segment size, engaging driving dynamics, interactive driving software, state-of-the-art 'Blue & Me' Handsfree Communication technology and seven standard air bags, it offers a driving and ownership experience unlike anything else available today".
Developed in collaboration between Fiat and Microsoft, 'Blue & Me' Handsfree Communication technology is an in-vehicle, voice-activated communication system that allows drivers to operate a Bluetooth-compatible phone while keeping their hands on the wheel and eyes on the road. Using a series of voice commands, the driver can place phone calls, access the phone's address book or listen to MP3s.
With its high attention to detail, no-nonsense design and numerous personalisation options, the Fiat 500's interior represents a new direction in personal transportation. The passenger compartment is airy and roomy, an environment designed to be comfortable and enjoyable for any destination, with an interior design theme that artistically blends clean lines and conveniently located features inspired by the original model.
"Sophisticated features such as Xenon lights, rear parking sensors, climate control, high performance sound system and auto dimming rear view mirror are combined with a range of advanced safety measures - including ABS with an electronic brake distributor and FPS Fire Prevention System - that have seen the Fiat 500 Convertible gain a 5 Star Euro Encap safety rating," concluded Turner.
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© Press Release 2010
