The year 2013 has been a very significant one for Al Habtoor Motors. The foremost name in the UAE's automotive industry continues to add world renowned brands to its growing automotive product portfolio. In keeping with its expansion plans, Al Habtoor Motors was recently appointed as the official dealer and GCC distributor by Stamford Tyres for Sumo Firenza, a premium value tyre brand from Singapore
The official signing ceremony was held on 7th October 2013 at Al Habtoor Motors' Corporate Office and was attended by Mr. Sultan Al Habtoor, President, Al Habtoor Motors, Mr. Ahmed Khalaf Al Habtoor, CEO of Al Habtoor Motors, Mr. Karl Hamer, Managing Director, Al Habtoor Motors and all the Directors of Al Habtoor Motors.
Mr. Peter Hofmann, Senior Vice President of Stamford Tyres - Singapore Operations and Mr. Daniel Eng, Assistant Vice President of Stamford Tyres (International Distribution) represented Sumo Firenza Tyres during the contract signing.
As a premium value tyre brand, Sumo Firenza tyres is dedicated to evolving into a global brand with quality, dependability and evolution as its corner stone philosophy. During the past decade Sumo Firenza has steadily evolved into a brand name synonymous to credibility and offers a series of quality tyres that are constantly innovative and in line with the company's ambitious objective to provide products that are well respected within the industry.
"Mr. Karl Hamer, the Managing Director of Al Habtoor Motors and the management of Al Habtoor Motors have chosen Sumo Firenza as the premium value brand which is manufactured in Asia Pacific. Sumo Firenza is our preferred tyre partner to support all operations within the Al Habtoor Group, we are extremely excited to take our new partnership forward and look to new horizons with Sumo Firenza. After a thorough review of many tyre brands across the world, we, at Al Habtoor Motors, decided on Sumo Firenza based on the quality, value and reliability that their tyre products offer. "said Mr. Neil Coolledge, General Manager of SpeedFit and Tyres & Batteries Division.
The company continues to concentrate on constant technical and product advancements along with sound corporate branding. The current Sumo Firenza range of passenger vehicles, SUV, light commercial and HGV tyres continue to expand in both sizes and patterns as demanded by the global markets.
Incorporating an experienced expertise of its own engineering team, the Sumo Firenza Tyre range continues to ensure ongoing progression of the brand by meeting new market trends as and when they are developed.
About Al Habtoor Motors:
Al Habtoor Motors is the exclusive distributor of Mitsubishi, Fuso, Chery, JAC, TEMSA, Bentley, Bugatti and McLaren in the UAE, and a part of the UAE based diversified multi-billion dirham business conglomerate Al Habtoor Group. Al Habtoor Group has varied interests and substantial investments ranging from Engineering, Real Estate, Hotels, Leasing, Education, Publication and Automobiles.
For more information, please contact:
Marketing Department; Al Habtoor Motors Co. LLC;
Tel: + 971 4 608 4000,
Fax: + 971 4 269 2545;
E-mail: una@amcuae.com
© Press Release 2013
