Dubai - April 25th 2010: The sixth edition of the Media and Marketing Show (MMS) 2010, a leading must-attend, networking and educational resource platform for media and marketing professionals, announced today its tie up with Al Arabiya News Channel, the leading Pan Arab news channel, as Broadcasting Partner for the second consecutive year.
Delegates attending the event can also look forward to insightful learning by Ipsos MENA, one of the region's leading media research agencies. Ipsos MENA will also work with MMS 2010's as their research partner and present key statistics about television viewership in the region, detailed media and advertising research study.
"Our collaboration with MMS last year was great particularly with the successful forum organized by Al Arabiya that attracted the biggest telecom operators in the region in one big debate", said Nasser Alsarami, Head of Media at Al Arabiya. "We look forward to a new partnership this year with the leading media and marketing show in the region."
Media and marketing organizations will showcase products and services, explore new partnerships and expand businesses. Well-structured workshops, panel discussions and networking opportunities have in the past proven to be successful in bringing together leading professionals in the production and broadcast fields.
"We are pleased to strengthen our partnership with Al Arabiya TV for the second consecutive year. Our event plays a significant role in shaping the future of the media and marketing industry in the region. The informative response from past events has helped us enhance our programme this year," said Ms Maysoon Abulhoul, Managing Director, Domus Group, organizer of MMS.
The event has in the past attracted industry giants like CNN, O3 Productions, MBC Group's production arm, Samanyolu TV, Busy Bee, Al Riyadh Newspaper, Al Ayyam Publishing, Maktoob, ITP, Mediaquest and Dar Al Sayyad among others.
"We are positive that MMS 2010 will garner positive participation and expect a growth of 20 per cent over last year," added Abulhoul.
The Media and Marketing Show will be held from December 13th - 15th, 2010 at the Sheikh Saeed Halls S1, S2, S3, Dubai International Convention and Exhibition Centre, from 10.00 - 19.00 daily.
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About Al Arabiya
Al Arabiya news channel, a 24/7 free-to-air news and current affairs satellite outlet, was launched in 2003 and soon became the news source of choice for Arabs seeking credible news and information about the Middle East and the world beyond. Al Arabiya's reputation for sober and balance reporting now extends beyond its natural geographic and cultural domain, i.e. the Middle East. A number of renowned international news organisations and research institutes interested in the Arab and Islamic worlds regularly monitor Al Arabiya.
Al Arabiya runs an extensive global network of correspondents and reporters to provide its audiences with the latest updates, scoops, interviews, and exclusives. With nearly 30 offices around the world and large-scale presence in several key countries such as Iraq, Palestine, Saudi Arabia, Egypt, Lebanon, Jordan, and Yemen, Al Arabiya enjoys a competitive edge in providing on-the-ground, first hand coverage of major events of relevance to its audience and the world at large.
Al Arabiya's charter embodies an independent editorial policy based on providing its viewers with a speedy news service and balanced analysis that is thoughtfully accurate, comprehensive and objective.
For further information, please contact:
Joyce Baz
MBC PR
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Email: Joyce.Baz@mbc.net
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© Press Release 2010
