Advanced Interactive Media Solutions (AIMS), the GCC market leader in interactive digital campaigns, has announced that its CEO Ahmed El Ridi recently participated in the panel discussion that was held as part of the inaugural OVAB (Out-of-home Video Advertising Bureau) event in Dubai. This was the first event that OVAB, the group established to raise awareness and develop standards for the emerging Digital Out Of Home (DOOH) advertising industry in Europe, was organising in the Middle East and North Africa (MENA) region. AIMS will be a member of this bureau to support digital signage industry in the region.
During the event El Ridi emphasized the importance of educating clients and media agencies in the region about the potential of digital signage and also how the audience measurement system that this medium offers differentiates it from others forms of advertising. He also highlighted how AIMS successfully overcame specific challenges to install digital signage in some of the malls in Dubai, and shared the company's experience in executing several high-impact projects in the UAE.
"The digital signage market in the region is still in its infancy, and there is a definite need to create greater awareness among the media agencies and the business sector about the impact and reach of this medium," said El Ridi. "The first OVAB event presented the perfect platform for industry peers to share best practices and discuss the opportunities and challenges of the digital out of home advertising segment."
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© Press Release 2011
