21 April 2004
After 3 years of unprecedented success in Europe, SenseoSenseo® will be launched in the States: Philips Electronics and Sara Lee Coffee and Tea Consumer Brands, leaders in electronics and beverage products, will present their proven, groundbreaking single‑serve coffee system, Senseo® Senseo™, at the Chicago Housewares Show this Saturday, March 20th.
The SenseoSenseo® coffee machine is the world’s first-ever single‑serve, low-pressure filter coffee system. More than 10 years in development and market research, the gourmet coffee system delivers a sensational cup of freshly brewed coffee with a delicious crema layer.
In a highly successful rolling launch through five countries (The Netherlands, Belgium, France, Germany and Denmark) over the past three years, more than 5 million SenseoSenseo® coffee machines and 2.5 billion SenseoSenseo® coffee paods have already been sold. Today, more than 30 percent of households in the Netherlands own a SenseoSenseo® coffee machine, surpassing the adoption speed of such innovations as the CD, DVD and the mobile phone.
“As it already has in Europe, the SenseoSenseo® experience will forever change the way U.S. coffee drinkers enjoy coffee at home,” said Robert Baird, Senior Vice President DAP and Regional Manager North America. “The combination of our best‑in‑class technology and innovative design expertise with Douwe Egberts’ premium coffee quality delivers a convenient, sensational taste, unlike any other coffee beverage. This truly will be the next big thing in American homes.”
-Ends-
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 31.8 billion in 2002. It is a global leader in colour television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 170,000 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.philips.com/newscenter
For more information please contact:
Louis Hakim
Corporate Communications & Brand Manager
Philips Electronics Middle East and Africa
louis.hakim@philips.com
Tel: 04 33 53 666
Fax: 04 309 5160
After 3 years of unprecedented success in Europe, SenseoSenseo® will be launched in the States: Philips Electronics and Sara Lee Coffee and Tea Consumer Brands, leaders in electronics and beverage products, will present their proven, groundbreaking single‑serve coffee system, Senseo® Senseo™, at the Chicago Housewares Show this Saturday, March 20th.
The SenseoSenseo® coffee machine is the world’s first-ever single‑serve, low-pressure filter coffee system. More than 10 years in development and market research, the gourmet coffee system delivers a sensational cup of freshly brewed coffee with a delicious crema layer.
In a highly successful rolling launch through five countries (The Netherlands, Belgium, France, Germany and Denmark) over the past three years, more than 5 million SenseoSenseo® coffee machines and 2.5 billion SenseoSenseo® coffee paods have already been sold. Today, more than 30 percent of households in the Netherlands own a SenseoSenseo® coffee machine, surpassing the adoption speed of such innovations as the CD, DVD and the mobile phone.
“As it already has in Europe, the SenseoSenseo® experience will forever change the way U.S. coffee drinkers enjoy coffee at home,” said Robert Baird, Senior Vice President DAP and Regional Manager North America. “The combination of our best‑in‑class technology and innovative design expertise with Douwe Egberts’ premium coffee quality delivers a convenient, sensational taste, unlike any other coffee beverage. This truly will be the next big thing in American homes.”
-Ends-
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 31.8 billion in 2002. It is a global leader in colour television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 170,000 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.philips.com/newscenter
For more information please contact:
Louis Hakim
Corporate Communications & Brand Manager
Philips Electronics Middle East and Africa
louis.hakim@philips.com
Tel: 04 33 53 666
Fax: 04 309 5160
© Press Release 2004
