Saudi Arabia, 19th May 2016: Data provided by MAS forecasts that there will be a 43% increase in the number of inbound tourist arrivals to Saudi Arabia by 2020, Deloitte has revealed at the Vision Conference in Jeddah.

According to the figures from MAS (Tourism Research & Information Centre), the number of international trips made to Saudi Arabia is estimated to increase from 18 million in 2015 to 25.8 million in 2020.

Grant Salter, Head of Travel, Hospitality and Leisure Advisory - Middle East at Deloitte presented the forecasts as part of a talk on "Market performance, trends and projects in Saudi Arabia" at the 2nd annual Vision Conference, Saudi Arabia set to conclude today (19th May 2016; 4-10pm).

Speaking at the conference, Salter said: "The Kingdom already sees strong tourism figures and hotel occupancy rates have historically been relatively high. There are more than 49,000 new hotel rooms under construction or in final planning across the country to meet the demands of this significant increase in tourists. These figures were prepared before the government's Vision 2030 announcement in which tourism is planned to play a more meaningful role in the Saudi economy. We believe that with this vision, and improvements to the hospitality and leisure offering throughout the Kingdom - there is a good chance that the projected increases will be met, if not exceeded."

The Vision Conference takes place alongside the 4th annual Hotel Show Saudi Arabia, where expert speakers from Hilton Worldwide, King Abdullah Economic City (KAEC), One to One Hotels and Resorts, Iconsulthotels, Figjam, HOCHTIEF ViCon, Resnet World, RoomNetTV and others have been sharing insight into the latest hospitality industry trends impacting the Kingdom.

Ismail AlKamal, Director at major Saudi-based developer AlKamal International presented "Lean startup methodology and how it relates to hospitality projects".

AlKamal revealed secrets behind some of the developers' most impressive projects. A particularly impressive feat demonstrated; whilst working on major refurbishment works to the Hilton in Makkah, the team managed to carry out works on two new restaurants and three 30-storey elevators whilst the hotel was at 100% occupancy.

"None of the guests or the hotel staff were aware that our team was at work," said AlKamal. "To minimise delays and increase productivity, our company has experimented with a number of project management methodologies."

Tonight from 4-10pm the final Vision Conference sessions based on the latest 'Sustainability' and 'Design' trends for hotels will take place at the Jeddah Centre for Forums and Events including presentations from Saudi Green Building Council (SGBC); LG Electronics; Ramada Hotels; HOK; Provectus; ABB Saudi Arabia; Zumtobel Group.

The Hotel Show Saudi Arabia 2016 is organised by M.I.C.E Arabia and co-organised by dmg events. For more information or to register to attend the final day (for free) of the event please access:

For more information and/or images please contact Heather Macpherson, PR Manager of the dmg events hospitality portfolio on +971 56 112 8606 or

The Hotel Show Saudi Arabia is organised by M.I.C.E Arabia and dmg events and belongs to the dmg hospitality portfolio comprising of The Hotel Show Saudi Arabia, The Hotel Show Dubai, Hotel, Food & Beverage India, The Leisure Show Dubai, Piscine Middle East, The Middle East Hotel Awards, The Middle East Pool & Spa Awards, The Vision Conference and TecSec Summit.

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About M.I.C.E Arabia
M.I.C.E Arabia Group was founded in 2007 by Elie Rizk, with a vision of introducing new international concepts to the event and exhibition industry. Since then, M.I.C.E has worked with the Supreme Commission of Tourism and Antiquities (SCTA), Ministry of Labor, and the Ministry of Environment along with the Jeddah Chamber of Commerce and Industries (JCCI), and the Saudi Council of Chambers in promoting local tourism in Saudi Arabia, Saudization, and a green environment.

In 2010, M.I.C.E Arabia signed a partnership agreement with DMG Events, a publicly traded world leading international exhibition organizer based in the UK and introduced the Big 5 Saudi in 2011 in Jeddah. The Big 5 KSA launch was a great success and won the Best Launch in the Middle East award in 2011. Ever since, M.I.C.E Arabia has introduced many other international exhibition brands like the INDEX and the Hotel Show that presented Saudi Arabia to an unprecedented international standard in trade shows. M.I.C.E Arabia is proud to say that its international exhibitions help build a stronger M.I.C.E industry in the Kingdom, create tremendous job opportunities for Saudis, and develop local talent.

© Press Release 2016