Dubai — JA The Resort has launched a first-of-its-kind golf tourism initiative for Dubai to target golf professionals to bring golf groups to Dubai and for JA The Resort to become the ‘Resort of Choice’ for golfers coming to play golf in Dubai.

The initiative, partnered by local DMC’s Desert Gate and Desert Adventures, is targeted at golf groups in Europe and Asia as well as other key golf markets around the world. The package provides golf and accommodation for one golf professional along with seven amateur golfers.

William Harley-Fleming, cluster general manager, JA The Resort Jebel Ali Beach, Dubai, said: “JA Resorts & Hotels have long had an affinity with golf and the JA The Resort Golf Course is internationally renowned for its 5,863 yards, par 35, nine-hole championship Peter Harradine-designed course. The course has historically hosted the Jebel Ali Challenge Match, the week’s opener to the Omega Dubai Desert Classic at Emirates Golf Club which has previously featured the likes of Tiger Woods, Ernie Els, Henrik Stenson, Sergio Garcia, Seve Ballesteros, Mark O’Meara, Sir Nick Faldo, Ian Woosnam, Thomas Bjorn, Darren Clarke, Lee Westwood, Colin Montgomerie, Retief Goosen, Jose Maria Olazabal and Rafa Cabrera Bello, the JA Resorts & Hotels brand ambassador.”

“Both professional and amateur golfers are familiar with the golf product in Dubai through the European Tour’s season finale event Race to Dubai, the DP World Tour Championship at Jumeirah Golf Estates and the Omega Dubai Desert Classic held at Emirates Golf Club, supported by JA Resorts & Hotels. The city of Dubai and the UAE have handled the recent Covid-19 challenges in an exemplary fashion and we are confident that golfers will return to Dubai soon to enjoy a golf and tourism destination that is both safe and accessible.”

The traditional Golf Pro Package is organised by the tour operator DMC, which includes access to the driving range at JA The Resort Golf Course for the hitting balls, practicing and for teaching duration of the pro groups’ stay in Dubai as well as the local ground transport. At least one of the rounds of golf will be allocated to JA The Resort and the others will be at the golf clubs in Dubai.

Bello, the JA Resorts global ambassador and winner of the 2012 Omega Dubai Desert Classic, said at the launch: “This JA The Resort initiative is ideal for pros to bring golf groups to JA The Resort and to Dubai. The new JA Lake View Hotel property at JA The Resort is an ideal base as it looks over the golf course. The golf facilities, weather, condition of courses and hospitality in Dubai are up there with the best of the world.”

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