In a move that has made history for India, infectiously catchy 'Naatu Naatu' from blockbuster Telugu film 'RRR' has won the Academy Award 2023 for 'Best Original Song'.
'Naatu Naatu' has become a viral sensation outside of the film, racking up more than 122 million views on YouTube and inspiring a TikTok challenge where users attempt to recreate the acrobatic dance-off.
The song beat out big players such as 'Where the Crawdads Sing' from Carolina, 'Lift Me Up' from Black Panther: Wakanda Forever, 'Hold My Hand' from Top Gun: Maverick and 'Ciao Papa' from Guillermo del Toro's Pinocchio to take home the coveted trophy.
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