Dubai International Chamber, one of the three chambers operating under Dubai Chambers, has successfully led a trade mission to Anuga 2023, the world’s largest trade fair for the food and beverages sector. The chamber arranged more than 350 B2B meetings with members of the visiting delegation, which featured representatives from 13 Dubai-based businesses.

Hosted under the theme ‘Sustainable Growth,’ the Anuga 2023 trade fair took place from 7th to 11th October in Cologne, Germany. The key industry event brought together around 140,000 trade visitors from 200 countries and 7,900 exhibitors from 118 countries.

The trade mission was organised as part of the ‘New Horizons’ initiative, a programme spearheaded by Dubai International Chamber aimed at driving the international expansion of Dubai-based businesses in key priority markets while promoting the emirate as a thriving global hub for business, trade, and investments.

Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, commented, “Our participation in this year's Anuga trade fair highlights our commitment to helping Dubai-based businesses gain international exposure and supports our strategic priorities by driving business expansion and fostering stronger trade relations between Dubai and leading global markets. The members of our delegation benefitted from opportunities to connect with world-leading food distributors, retailers, and dealers, as well as learn more about the latest trends shaping the industry including new tech-driven innovations for sustainable food systems.”

Lootah continued, “The F&B sector has expanded considerably in Dubai and demonstrates strong potential for future growth, and events of this nature help us to leverage growth opportunities globally. Dubai Chambers remains committed to supporting its members on their global expansion journeys in strategic markets around the world. We offer strategic insights and guidance to help ensure our members are ready to access new markets and maximise their opportunities for success.”

The New Horizons initiative enables companies to join international roadshows and trade fairs to gain first-hand experience in new territories and expand their business into priority markets. The trade missions will play a vital role in achieving Dubai's goal of increasing non-oil foreign trade to AED 2 trillion by 2026, in line with the emirate's five-year trade plan, and also support the chamber’s goal of assisting 100 local businesses to expand globally by the end of 2024.