RIYADH — With today’s fashion aware customers in the Kingdom, Fawaz Al Hokair Company, a leading company in the Saudi retail sector has signed an exclusive master franchise agreement with Public Desire, a global online women’s footwear brand, to open Public Desire stores dedicated fully to the Saudi market. The new agreement sets a new milestone on Al Hokair’s journey of growth & expansion.

The new deal is a sign that Al Hokair is moving towards becoming a lifestyle company that integrates offline with online, providing its customers with an omnichannel experience.

Marwan Moukarzel, CEO, Al Hokair Company, said: "Public Desire is a global e-commerce player in the field of women’s footwear. We are excited to acquire the exclusive rights for Saudi Arabia & shall roll out physical stores and online stores."

Public Desire is a global pioneer with unique products in increasing demand from fashion toward girls who look for the newest styles at great prices. The Manchester-based company is an important hub of fashion creativity that brings together the innovative approach into unique designs that enrich the world of fashion.

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