03 May 2010
MUSCAT: Offering the perfect mix of latest technology and modern design for discerning travellers, Samsonite, the global travel solution leader has launched Cosmolite - its strongest yet lightest luggage in Oman. The Cosmolite range is available at Khimji's Luxury & Lifestyle in Muscat. Besides, Samsonite is on expansion mode in Oman.
An exclusive store measuring 1,300 square feet is coming up in the Muscat City Centre and is said to be one of the biggest store in the region. The group is looking at entering Sohar and Salalah too.
Speaking to Times of Oman, Prashant V. Vatkar, vice-president, Middle-East operations said, "The new Cosmolite range is part of our strategy to offer the most convenient and effective travel solutions for today's traveller. The new product reinforces our motto that 'Life's a Journey' with Samsonite. Cosmolite is designed to cater to all needs of the changing lifestyles be it modern style, durability, light weight, functionality or technology. The new line not only offers a unique experience to our customers but the latest range provides simplicity for the modern and sophisticated travellers." Stating that the new line Cosmolite is truly path breaking in terms of technology, Vatkar said, "It is a premium product, delivers more value than what it is priced at. As a result in short span of few months wherever we have rolled it out there has been a massive response in the region."
Explaining that Cosmolite is made up of a unique material, he said, "This new concept in thermoplastics is extremely lightweight and offers exceptional resistance to impact." A product of Samsonite's proprietary and revolutionary 'Curv® technology comprising an innovative and high-performance body, the Cosmolite offers advanced impact resistance and lasting durability. He informed that the same technology is used to make bullet proof vests for military and para-military forces across the globe.
The extent to which the new Cosmolite offers lightness is incredible, explains Vatkar adding, "While the cabin sized bag weighs slightly less than a bottle of 1.5 litres cool drink, the biggest size weighs around 3.2 kgs."
With a sturdy anti-scratch surface, the new luggage encompasses wide grooves and external rounded shapes, presenting a harmonious and ergonomic appearance, explained Vatkar, adding, "This gives us lot of satisfaction on two counts. One is we have been successfully able to meet our end customers demands and requirements. "
Talking about the traveller profile, Vatkar said, "It is a premium product. We see the range being used by people who are upward mobile, those who have a typical taste for a brand like Samsonite and who look for better value and better benefit. Muscat has many numbers of these travellers as indicated in terms of our sale here."
The size of Samsonite's business in Oman is close to $ 5 million at retail terms and Oman garners close to 15 per cent of the business in the region.
MUSCAT: Offering the perfect mix of latest technology and modern design for discerning travellers, Samsonite, the global travel solution leader has launched Cosmolite - its strongest yet lightest luggage in Oman. The Cosmolite range is available at Khimji's Luxury & Lifestyle in Muscat. Besides, Samsonite is on expansion mode in Oman.
An exclusive store measuring 1,300 square feet is coming up in the Muscat City Centre and is said to be one of the biggest store in the region. The group is looking at entering Sohar and Salalah too.
Speaking to Times of Oman, Prashant V. Vatkar, vice-president, Middle-East operations said, "The new Cosmolite range is part of our strategy to offer the most convenient and effective travel solutions for today's traveller. The new product reinforces our motto that 'Life's a Journey' with Samsonite. Cosmolite is designed to cater to all needs of the changing lifestyles be it modern style, durability, light weight, functionality or technology. The new line not only offers a unique experience to our customers but the latest range provides simplicity for the modern and sophisticated travellers." Stating that the new line Cosmolite is truly path breaking in terms of technology, Vatkar said, "It is a premium product, delivers more value than what it is priced at. As a result in short span of few months wherever we have rolled it out there has been a massive response in the region."
Explaining that Cosmolite is made up of a unique material, he said, "This new concept in thermoplastics is extremely lightweight and offers exceptional resistance to impact." A product of Samsonite's proprietary and revolutionary 'Curv® technology comprising an innovative and high-performance body, the Cosmolite offers advanced impact resistance and lasting durability. He informed that the same technology is used to make bullet proof vests for military and para-military forces across the globe.
The extent to which the new Cosmolite offers lightness is incredible, explains Vatkar adding, "While the cabin sized bag weighs slightly less than a bottle of 1.5 litres cool drink, the biggest size weighs around 3.2 kgs."
With a sturdy anti-scratch surface, the new luggage encompasses wide grooves and external rounded shapes, presenting a harmonious and ergonomic appearance, explained Vatkar, adding, "This gives us lot of satisfaction on two counts. One is we have been successfully able to meet our end customers demands and requirements. "
Talking about the traveller profile, Vatkar said, "It is a premium product. We see the range being used by people who are upward mobile, those who have a typical taste for a brand like Samsonite and who look for better value and better benefit. Muscat has many numbers of these travellers as indicated in terms of our sale here."
The size of Samsonite's business in Oman is close to $ 5 million at retail terms and Oman garners close to 15 per cent of the business in the region.
By Mrudu Naik
© Times of Oman 2010
