Patchi arrival demonstrates growing enthusiasm to set up in manufacturing hub

Tuesday, January 20, 2015: Leading Gulf manufacturing hub Dubai Industrial City (DI) has welcomed international chocolatier Patchi as its latest high profile tenant.

Patchi has opened a temporary factory capable of producing 3000kgs kilos of chocolate a day on prime Dubai Industrial land.

The factory, which will employ 150 people, will service increasing demand for Patchi chocolate throughout the Arabian Gulf region and enable Patchi to meet ambitious growth plans over the coming years.

Beirut-based Patchi today operates 30 boutiques offering award-winning chocolate across the United Arab Emirates, with more than 145 outlets worldwide.

Speaking at the official opening ceremony, Patchi Chief Executive Officer Oussama Choucair said: "We are delighted to demonstrate our commitment to the future of Dubai Industrial City with the opening of this best in class facility.

"Patchi considered several sites for our latest factory, but we chose Dubai Industrial City for the superb infrastructure, services and transport network it offers.

"Over the course of its 50-year history, Patchi has earned a deserved global reputation for excellence and innovation, and today we strive to meet demand for our chocolate.

"This facility, which enables us to increase production while maintaining the highest standards, forms a key pillar in our long-term strategy and we look forward to working closely with Dubai Industrial City over the coming months and years."

Dubai Industrial City CEO Abdulla Belhoul said: "We are delighted to welcome the Middle East's leading chocolate brand to Dubai Industrial City and would like to congratulate Patchi on the inauguration of their new facility.

"The launch of Patchi's factory in Dubai Industrial City will significantly boost the city's manufacturing sector and marks a key milestone in the expansion of the Patchi brand in the region.

"I am positive this new facility will enable Patchi to ensure the same unrivalled quality that sets it apart the world over."

Following the opening ceremony of the factory, guests were given a tour to see firsthand how Patchi chocolate is created.

Dubai Industrial City is now home to more than 500 companies, including: Juma Al Majid Group, Unilever, Al Rostami, Al Futtaim, Patchi, Cedars Papers Industrial LLC., Al Habtoor Motors, Siemens, Dubai Islamic Bank, International Humanitarian City, Arabtec, The Kanoo Group and Transmed.

About Dubai Industrial City
Dubai Industrial City (DI) is a leading Middle East industrial hub spread over 55 square kilometres (560m square feet) of land.  DI was established in 2004 to serve as a catalyst for the growth and expansion of the industrial sector in the UAE. It is primarily focused on providing facilities and support for light and medium manufacturing enterprises.

DI is divided into the following zones: Minerals, Base Metals, Food and Beverage, Trading and Distribution, Transport and Machinery Equipment, Chemicals, and Construction Equipment.

Providing a cost effective and efficient non-free zone business environment, DI offers a wide range of Products. These include: industrial land, labour villages, warehousing and logistics solutions, office buildings, open storage yards, and retail showrooms with storage, , , and.

DI is strategically located close to Al Maktoum airport (Dubai World Central) in Dubai and Jebel Ali port. 

DI is a member of TECOM investments.

About Patchi
As a leader brand in the chocolate industry mainly in the MEA and the gulf, Patchi has worked on creating a brand identity that will help the brand stand out from competitors and initiate new distinctive stylish attitude.

Brining to life recognizable Patchi brand codes, defining distinctive graphics as well as redaction of Patchi Language helped the brand in setting up an attitude combining exclusivity and daily accessibility making Patchi the brand of exceptional daily gift.

The brand corporate communication was set as a reflection to the believe and vision of its founder and chairman Mr. Nizar Choucair:

Since the beginning, I think that a chocolate can express a lot. All you need is the desire to create, to imagine what was not done before, and to think of a gift as an impulse of the mind to compose a single object. I like to call each creation as if it was for my best friend. Because he is loved and I want to surprise him, he deserves the best ingredients and the most amazing creations.

It is this passion that I have transmitted to my children and all those who work with me in my workshops. There, men and women work the chocolate as a noble, dressing up for each establishment as creators of high fashion. They implement all their expertise, their patience, passion, to compose a unique timeless gift. These are moments of silence, words, looks ... All this makes a patchi a chocolate exception.

Being the initiator of the chocolate gifting concept, patchi as a brand attained the position of a trendsetter in the field of chocolate retail.
aside from its premium quality, innovative designs and excellent presentation, patchi possesses the edge of being an initiator of the chocolate gifting concept, an element which supported its worldwide growth.

At the heart of patchi business, our chocolates are made of the finest ingredients and are colorings and preservatives-free, allowing the brand to stand out for its exclusive know-how in chocolate manufacturing.

With a collection of 55 flavors, including exqusiite blends with dried fruits, gianduja, almonds, nuts, loukoum and much more, our chefs are keen on producing the finest chocolate, delivered with utmost care and freshness to our worldwide boutiques.

© Press Release 2015