10 May 2012
MUSCAT -- BMW Group Middle East, together with its PR agency DABO & CO and events agencies DABO & CO and Salt & Pepper, took home two coveted event industry honours at the recent 2012 Middle East Event Awards: Best Event on a Budget for its 'Stay Alert. Stay Alive' university road safety roadshow and Best Corporate Product Launch for the 2011 Mini Festival entitled 'Drive Out Loud'.
With votes cast by internationally and regionally renowned judges from a variety of industry sectors and disciplines, the annual Middle East Event Awards celebrate the achievements of the region's event industry and recognise some of the sector's key events.
The BMW Group Middle East team was praised for combining creativity with commercial acumen, winning the title of Best Event on a Budget award for its 2011 'Stay Alert. Stay Alive.' road safety campaign.
Working in partnership with local government authorities, Higher Colleges of Technology (HCT) and the Emirates Driving Institute (EDI), the BMW Group team conducted a series of events at HCT campuses in Dubai, Abu Dhabi, Al Ain and Sharjah to tangibly display to more than 2,000 university students the devastating effects of not practising safe driving.
The event included interactive demonstrations to students about the importance of buckling up, an EDI seatbelt convincer and 'accident roll car' to teach people about the consequences of not wearing a seatbelt in an accident, as well as a pledge board where students were encouraged to sign with the commitment to buckle up. BMW Group Middle East also teamed up with Emirati hip-hop duo Desert Heat who felt so strongly about the issue that they wrote a song specifically for Stay Alert. Stay Alive, which they performed throughout the roadshow.
Leanne Blanckenberg, Corporate Communications Manager for BMW Group Middle East said: "Winning this award is a great achievement for the team and is the culmination of lots of hard work and determination to raise awareness of the importance of buckling up. The events in the campuses were extremely successful in terms of student engagement and their commitment to take road safety more seriously. So it goes to show that one doesn't need a big budget to make a big impact."
Meanwhile, Mini, the small car with a big personality, scooped the award for Best Corporate Product Launch for hosting the region's biggest ever Mini event.
In October 2011, Mini owners and fans from across the region embarked on a 'Mini' road-trip, which saw them arrive in Abu Dhabi for an exclusive gathering to welcome the MINI community from Oman, Qatar, Bahrain, KSA, Kuwait and Lebanon introducing them to the new Mini Coupe the sportiest and first two-seater.
The next day, a jam-packed, fun-filled programme started with more than 100 Minis driving the largest ever MINI convoy in the Middle East from Abu Dhabi to the Dubai Autodrome. The general public then joined MINI owners at the Dubai Autodrome where they took part in a variety of activities including: full day of track drives in the new Mini Coupe and other Mini cars; stunt shows by Russ Swift, one of the world's greatest stunt drivers; taxi drives in the MINI Challenge racing cars; driver trainings; classic and new beauty car parades; accessory and tuning exhibits as well as urban art.
The iconic brand wowed crowds with live entertainment including performances from Emirati hip-hop rap duo Desert Heat, 2010 Middle East Music Award winner DJ Shadia from Jordan, Colombian singer/songwriter Fatiniza, Indie Rockers Beat Antenna and Dubai's biggest music export Hamdan Al-Abri for a powerful blend of Soul, Jazz and R&B.
Sarah Klippert, Mini Manager in the Middle East also spoke on the occasion.
MUSCAT -- BMW Group Middle East, together with its PR agency DABO & CO and events agencies DABO & CO and Salt & Pepper, took home two coveted event industry honours at the recent 2012 Middle East Event Awards: Best Event on a Budget for its 'Stay Alert. Stay Alive' university road safety roadshow and Best Corporate Product Launch for the 2011 Mini Festival entitled 'Drive Out Loud'.
With votes cast by internationally and regionally renowned judges from a variety of industry sectors and disciplines, the annual Middle East Event Awards celebrate the achievements of the region's event industry and recognise some of the sector's key events.
The BMW Group Middle East team was praised for combining creativity with commercial acumen, winning the title of Best Event on a Budget award for its 2011 'Stay Alert. Stay Alive.' road safety campaign.
Working in partnership with local government authorities, Higher Colleges of Technology (HCT) and the Emirates Driving Institute (EDI), the BMW Group team conducted a series of events at HCT campuses in Dubai, Abu Dhabi, Al Ain and Sharjah to tangibly display to more than 2,000 university students the devastating effects of not practising safe driving.
The event included interactive demonstrations to students about the importance of buckling up, an EDI seatbelt convincer and 'accident roll car' to teach people about the consequences of not wearing a seatbelt in an accident, as well as a pledge board where students were encouraged to sign with the commitment to buckle up. BMW Group Middle East also teamed up with Emirati hip-hop duo Desert Heat who felt so strongly about the issue that they wrote a song specifically for Stay Alert. Stay Alive, which they performed throughout the roadshow.
Leanne Blanckenberg, Corporate Communications Manager for BMW Group Middle East said: "Winning this award is a great achievement for the team and is the culmination of lots of hard work and determination to raise awareness of the importance of buckling up. The events in the campuses were extremely successful in terms of student engagement and their commitment to take road safety more seriously. So it goes to show that one doesn't need a big budget to make a big impact."
Meanwhile, Mini, the small car with a big personality, scooped the award for Best Corporate Product Launch for hosting the region's biggest ever Mini event.
In October 2011, Mini owners and fans from across the region embarked on a 'Mini' road-trip, which saw them arrive in Abu Dhabi for an exclusive gathering to welcome the MINI community from Oman, Qatar, Bahrain, KSA, Kuwait and Lebanon introducing them to the new Mini Coupe the sportiest and first two-seater.
The next day, a jam-packed, fun-filled programme started with more than 100 Minis driving the largest ever MINI convoy in the Middle East from Abu Dhabi to the Dubai Autodrome. The general public then joined MINI owners at the Dubai Autodrome where they took part in a variety of activities including: full day of track drives in the new Mini Coupe and other Mini cars; stunt shows by Russ Swift, one of the world's greatest stunt drivers; taxi drives in the MINI Challenge racing cars; driver trainings; classic and new beauty car parades; accessory and tuning exhibits as well as urban art.
The iconic brand wowed crowds with live entertainment including performances from Emirati hip-hop rap duo Desert Heat, 2010 Middle East Music Award winner DJ Shadia from Jordan, Colombian singer/songwriter Fatiniza, Indie Rockers Beat Antenna and Dubai's biggest music export Hamdan Al-Abri for a powerful blend of Soul, Jazz and R&B.
Sarah Klippert, Mini Manager in the Middle East also spoke on the occasion.
© Oman Daily Observer 2012
