Abu Dhabi, 17th April, 2012 - ADS Securities (ADSS) today announced the launch of Prime, an innovative and game-changing new service designed for professional and high-net worth FX, currency, and bullion traders.  It will provide institutional standards of pricing, service and trading support to investors from the UAE, GCC and in all major markets.

Commenting on the announcement, Philippe Ghanem, Managing Director, ADS Securities, said: "At ADS Securities we have established a highly successful and growing business for institutional clients.  We provide some of the best prices and spreads in FX and bullion, in any market.  Up until now our service has only been targeted at banks, funds and corporates, so we have developed Prime so that professionals can trade on the same high quality Forex systems, we offer our institutional clients.  This will be the first time individual investors will have access to the liquidity and trading opportunities that Abu Dhabi and ADSS already provides to global financial institutions."

The new Prime service provides access to 24/5 trading, as well as GCC currency trading on Sundays.  For an initial account opening deposit of US$10,000, for the ADSS MT4 platform, or US $25,000 for ADSS Trader, clients will benefit from a range of benefits including access to the same levels of global liquidity provided to institutional clients; direct access to a sales traders for support and insight; access to courses and training at the ADSS Trading Academy; access to ADSS proprietary market sentiment analysis; and peer-to-peer trading analysis provided by FXStat to develop trading strategies.

"Over the past twelve months we have set and pursued very aggressive targets to continue to offer the best trading experience for all our clients - today with Prime we are taking this one step further by providing bespoke tailored services and tools for professional clients.  As an Abu Dhabi based independent online and offline platform we are looking to partner with clients to help them create the returns they are looking for." added Mr Ghanem.

High volume professional traders will also be invited to join Prime Elite, which offers further benefits including lifestyle promotions; 1-2-1 briefings with the ADS Securities Chief Market Strategist; an assigned senior trader and access to an exclusive VIP Majlis trading floor.  This service will be open to any clients who deposit more than US$200,000 or who trade more than US$500million a month.

"Professional FX and bullion traders can benefit from trading with a world class hub, based in Abu Dhabi rather than dealing with a regional office which refers all business decisions back to a head-office in London or New York." commented Marc Aspinall, Global Head of Sales, ADS Securities.  "This means ADSS Prime customers enjoy better latency as trades are executed regionally and not pushed to a primary server several thousands of kilometres away. We are also looking for our clients to be successful, their success will mean that we are successful." he concluded.

With unique GCC offers, local currencies and one of the best gold prices available, ADS Securities provides access to the best prices and spreads in any markets, right to its clients' finger tips, ideal for regional traders looking to trade in the GMT+4 window as the far-east anticipates the opening of western markets.  With a paid up capital of over US$400 million, ADSS Prime professional clients can feel secure trading with one of the world's best capitalised online brokerage firms , benefiting from the Gulf's financial security and investor confidence.

About ADS Securities 
Abu Dhabi-based ADS Securities is a forex, bullion and commodities trading firm, which brings significant new opportunities to participants in the global and regional forex, commodities, futures and options markets.  ADS Securities offers a comprehensive set of on and off-line services and tools designed to help institutional, professional and high-net-worth participants trade with high efficiency, speed and simplicity.  The company is led by a multi-national management team with a wide range of international experience, having worked some of the world's leading securities trading companies and banks. The company started operations in March 2011 and offers a deep range of market-leading pricing on bid/offer spreads across all major currency pairs and in all trade sizes.  ADS Securities is building a large network of liquidity providers (LPs), including tier 1 and 2 banks and financial institutions, Electronic Communications Networks (ECNs), FX and commodity exchanges and brokers. 

The company's location in Abu Dhabi allows it to provide extended support to clients in the East and West beyond normal trading hours and days.  ADS Securities provides clients 24/ 6 trade support through a team of experienced sales traders and chief dealer who work proactively to provide the timely advice and assistance necessary for successful trade execution.  A diligent in-house operations and risk teams constantly monitor and manage the post-trade cycle to reduce risk to a minimum.  To trade forex, precious metals, commodities, futures, options and more visit www.ads-securities.com.   ADS Securities is part of the ADS Holding group and is regulated and licensed by the UAE Central Bank, and was established with initial capital of US$400 million.

For more information, please contact:
Afra Al Rashdi - PR & External Communication Manager
Tel: +971 2 654 7660
Mob: +971 566852869
Email: aar.mkt@ads-holding.com

© Press Release 2012