The du Football Champions in partnership with LaLiga has been growing in stature with each passing year.
Running successfully in its fourth season the du Football Champions, the international scouting platform, officially launched the unveiling of du Talents, the Middle East's first sports tech scouting platform.
The announcement was made at a press conference at GITEX on Wednesday.
The launch of du Talents will expand scouting to all talents in the UAE and extend the reach of du Football Champions, which has attracted over 21,500 players in its first three years, all hoping for a chance to be selected for du La Liga High Performance Centre, their first step towards football stardom.
The first of its kind in the Middle East, du Talents is a digital scouting platform for football talent of all ages, enabling young football players to upload their profiles and highlights of their skills and communicate directly with coaches, which increases their exposure and opportunities for scouting.
Ahmed 'Mido' Hossam, former Celta Vigo player, said: "duFC and du Talents are an amazing opportunity for any young talented football player. Being able to play with a LaLiga club is an unforgettable experience and I encourage you all to participate in the tournament and sign up for du Talents and du Sports. The exposure it provides and LaLiga's development centre are a huge advantage to any player wanting to pursue a football career."
Also speaking at the press conference, Osman Sultan, du CEO said, "Today, we launched du Talents, the Middle East's only sports tech scouting platform, aligned with our commitment to produce tomorrow's champions today.
"This launch also reflects du's leadership in harnessing technology and innovation to develop and connect talent in the digital age with this disruptive digital platform. du Talents also enables us to extend the highly successful duFC scouting platform we launched 4 years ago, in partnership with LaLiga, into an integrated, comprehensive and sustainable talent ecosystem. These platforms are integral parts of du Sports, which we established to create a distinctive sporting community of fans and talent online and offline across the UAE."'Mido' said he wished he had such facilities when he was young. "I wish I had such facilities like this when I was a bit younger. It's a great opportunity for the kids to express themselves, to build their character and to dream and I think that's the great thing about this project.
"I've heard there is some great talent here and some great coaches as we all know that talent is not enough so you need good coaches to nurture them. It's also important how the children develop at this age so I think these kids have the right platform and hopefully in 5 or 6 years we will see at least 10 to 15 players coming through the system. These kids can realise their dream"
When asked what was his dream, 'Mido' said, "My dream was always to play at the top level, compete with the best players in the world and to be one of the best in my country and I can say I have achieved it."
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