Dubai, United Arab Emirates: Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa and Asia is excited to reveal its impressive slate of upcoming movies which are sure to captivate audiences and reignite the cinema industry following months of government-mandated closures and the absence of new content.
Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “After several months of speculation and delays, I’m excited to announce that blockbusters are back at VOX Cinemas and unveil our impressive slate of must-see movies. Throughout its history, cinema has weathered numerous societal storms and, at VOX Cinemas, we are steadfast in our commitment to the cinematic experience and fundamentally confident about the future and resilience of the cinema industry. Movies not only have the power to move people but are a vital part of social life and, now more than ever, guests want the collective, exhilarating and unrivalled experience that watching a movie on the big screen provides. There is a real pent-up demand for new releases and, with major tentpoles such as Tenet about to hit our theatres, we’re expecting a significant increase in box office sales.”
He added, “The cinema industry like most industries, has been massively impacted by the COVID-19 pandemic. 48% of the world’s cinema screens are now re-open, and we look forward to rebuilding our industry blockbuster by blockbuster starting this week. Its been a challenging period for our industry with content being delayed, we have been instead showing classic films and older films. That ends today, with several blockbusters about to light up our screens regionally, giving families a safe and compelling reason to again be mesmerized by the big screen.
Following the recent premiere of Scoob! (currently showing), a computer animated reboot of the beloved Scooby-Do franchise, VOX Cinemas’ upcoming wave of new releases will kick off with Peninsula (August 20), the eagerly awaited sequel to the hit Korean zombie thriller Train to Busan, which will be screened in the IMAX theatre.
The following week, one of the most anticipated movies of the year, Christopher Nolan’s Tenet (27 August) will hit the big screen. In a break from tradition, the espionage thriller will launch in overseas territories, including the Middle East, ahead of the US allowing UAE audiences to be amongst the first to see the movie. Nolan wrote and directed the film utilizing a mixture of IMAX and 70mm film to bring the story to the big screen and cinemagoers can look forward to watching it in IMAX format at VOX Cinemas for maximum impact. In advance of the release, VOX Cinemas will also be screening a special 10th anniversary re-release of Christopher Nolan’s critically-acclaimed box office sensation Inception (13-26 August), featuring five minutes of never-before-seen footage from Tenet, which has been shrouded in secrecy.
The September slate features the long-awaited Mulan (September 4), a live-action adaptation of Disney’s classic animated film of the same name and The King’s Man (September 17), the third installment in Matthew Vaughan’s popular period spy franchise.
Wonder Woman 1984 (October 1), a sequel which continues the story its eponymous heroine, is sure to satiate fans of superhero movies while those who appreciate murder mysteries can look forward to Death on the Nile (October 22) in which Kenneth Branagh reprises both his directorial role and that of the iconic detective Poirot in the film adaptation of the Agatha Christie novel.
To ensure that cinemagoers have a safe and comfortable experiences, VOX Cinemas has introduced extensive precautionary measures including disinfecting auditoriums using fogging machines and sanitizing surfaces after every guest interaction. The capacity in auditoriums has also been reduced and seats next to a guest’s selection will be left vacant to allow for physical distancing. These are just some of the health and safety measures that VOX Cinemas has implemented to ensure that guests can sit back and enjoy movies with added comfort and peace of mind. VOX Cinemas’ efforts have also been recognized by the Government of Dubai, who issued the cinema operator with the Dubai Assurance stamp with verifies compliance with public health protocols.
Click here to view just some of the upcoming movies.
Tickets for Inception and advance tickets for Tenet are currently on sale for VOX Cinemas in Dubai, Abu Dhabi, Al Ain, Ajman, Ras Al Khaimah and Sharjah. For more information on release dates and to book tickets as well as F&B options, check out VOX Cinemas website (voxcinemas.com) or the VOX Cinemas app for iPhone and Android.
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Media Contact:
Sami Al Ghadban
Memac Ogilvy
sami.alghadban@ogilvy.com
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighborhood centers, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centers across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimized environment resource management.
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About Majid Al Futtaim Cinemas
Owned and operated by Majid Al Futtaim Cinemas, VOX Cinemas is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. VOX Cinemas is the Middle East’s most innovative and customer-focused exhibitor, and the fastest growing cinema business in the MENA region. With over 50 locations totalling 514 screens across the region, including 201 screens in the UAE, 15 screens in Lebanon, 63 screens in Oman, 30 screens in Bahrain, 28 screens in Egypt, 71 screens in Saudi Arabia and 17 screens in Kuwait, VOX Cinemas is the Middle East’s largest and most rapidly growing exhibitor.
Across the UAE, Bahrain, Oman, Qatar, Kuwait, Egypt and Lebanon, the company is undergoing a AED1.2-billion (USD326-million) investment to expand to operate 300 screens by 2020. In addition, Majid Al Futtaim Cinemas will invest AED1.96 billion (USD517 million) to develop 600 screens across the Kingdom of Saudi Arabia by 2023. Tailoring every cinema location to the surrounding market place and customer preferences, VOX Cinemas offers a mix of experiences including luxury concepts, THEATRE and GOLD premium cinema experience. Another signature VOX Cinemas concept, MAX is the mega-screen designed for the biggest blockbusters and features Dolby Atmos surround sound technology. In addition to debuting ICE IMMERSIVE cinema experience in the region, VOX Cinemas was also the first to introduce IMAX with Laser to the Middle East and the only exhibitor to offer IMAX with Sapphire. The company also offers a multisensory movie-watching concept, 4DX. For young movie fans and families, VOX Cinemas offers the only cinema dedicated to children, KIDS. Complementing its portfolio of world-class experiences, VOX Cinemas offers OUTDOOR, an open-air concept.
© Press Release 2020
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