Dubai, UAE : Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is pleased to announce that VOX Cinemas, Ski Dubai, Dreamscape and Magic Planet will reopen in Dubai on Wednesday, 27 May in compliance with the recent ruling by Dubai’s Supreme Committee of Crisis and Disaster Management.
All brands have undertaken extensive precautionary measures and, in addition to already stringent sanitisation standards, have put in place enhanced safety protocols to ensure that guests and employees can enjoy a comfortable experience with added peace of mind. Fogging machines are being used to disinfect large areas and staff are cleaning and sanitising surfaces after every guest interaction, paying particular attention to high touch points such as counters, POS and payment terminals.
New measures have been introduced to ensure that a safe distance is maintained throughout the guest journey such as installing instructional signage and deploying safety ambassadors to guide guests on best physical distancing practices. The capacity in all venues has been reduced including public areas such as restrooms and elevators. In adherence with government guidelines, all guests to any Majid Al Futtaim entertainment venues will need to wear masks, and the operating hours have been aligned to mall opening hours.
Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “With the continued support of the United Arab Emirates government, I am confident in our ability to navigate these unprecedented times together. Our staff have demonstrated resilience in addressing the challenges of this unique period, and I’m extremely proud of their remarkable efforts that will now allow our entertainment experiences to reopen safely. To address any concerns that people may have, we have designed an extensive range of new measures to ensure a healthy, safe and comfortable experience for all. We look forward to welcoming our valued guests back and creating great moments together again.”
Guests are encouraged to enjoy a queue-less experience by advance-booking their tickets on each website and app. To further minimise physical contact and exposure, contactless payment options are available in all businesses. As an added precaution, it is also now mandatory for employees to wear masks and gloves, and all team members will be temperature checked on arrival for shifts.
Wherever food is served in VOX Cinemas and Leisure and Entertainment venues, the company has put extensive measures in place to ensure the highest levels of food safety are maintained. Employees will be following strict safety protocols which include sanitising of workstations and countertops every hour and washing their hands at least every 20 minutes and before handling food.
Tickets for all of Majid Al Futtaim’s Dubai experiences, will be available for purchase from 6pm, Tuesday ,May 26th, at:
- VOX Cinemas - https://uae.voxcinemas.com/
- Ski Dubai - https://www.skidxb.com/
- Dreamscape - https://dreamscapeimmersive.com/
- Magic Planet - https://www.magicplanetmena.com/en-ae
Media Contact:
Sami Al Ghadban – Media Relations
E: Sami.alghadban@ogilvy.com
- +971 (0) 4 305 0329
- +971 (0) 55 6901423
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About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighborhood centers, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.
Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centers across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimized environment resource management.
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